Paramount and UFC Unveil Ambitious Global Expansion Plan for 2026
In a move that promises to shake up the sports broadcasting landscape, Paramount and the Ultimate Fighting Championship (UFC) have announced an ambitious seven-year expansion of their partnership. The deal secures UFC media rights in Latin America and Australia, starting next year, with all events set to stream exclusively on Paramount+. This marks the latest chapter in a historic partnership that has already cemented Paramount+ as the go-to destination for UFC fans in the US.
According to Dana White, UFC President and CEO, the partnership has "already been incredible" and is poised to become even bigger and better. The addition of new territories like Latin America and Australia will further accelerate the growth of the platform, which White describes as a testament to Paramount's aggressive approach to this business. The future looks bright for the next generation of UFC talent worldwide.
At the heart of this deal is a commitment to delivering premium UFC programming on a global scale, with Cindy Holland, chair of direct-to-consumer at Paramount, hailing it as "a top priority." For fans in Latin America, including Brazil, Paramount+ will offer live coverage of all 13 marquee numbered events and 30 "UFC Fight Nights" without additional cost. Meanwhile, in Australia, the platform will showcase all 30 "UFC Fight Nights" plus the prelims for marquee numbered events.
While details on the first UFC events to stream on Paramount+ in these regions remain under wraps, one thing is clear: fans worldwide can expect an unparalleled live experience with this historic partnership set to unfold. With the stage now firmly set for a global showdown, fans eagerly anticipate what's next for the world of MMA and entertainment.
In a move that promises to shake up the sports broadcasting landscape, Paramount and the Ultimate Fighting Championship (UFC) have announced an ambitious seven-year expansion of their partnership. The deal secures UFC media rights in Latin America and Australia, starting next year, with all events set to stream exclusively on Paramount+. This marks the latest chapter in a historic partnership that has already cemented Paramount+ as the go-to destination for UFC fans in the US.
According to Dana White, UFC President and CEO, the partnership has "already been incredible" and is poised to become even bigger and better. The addition of new territories like Latin America and Australia will further accelerate the growth of the platform, which White describes as a testament to Paramount's aggressive approach to this business. The future looks bright for the next generation of UFC talent worldwide.
At the heart of this deal is a commitment to delivering premium UFC programming on a global scale, with Cindy Holland, chair of direct-to-consumer at Paramount, hailing it as "a top priority." For fans in Latin America, including Brazil, Paramount+ will offer live coverage of all 13 marquee numbered events and 30 "UFC Fight Nights" without additional cost. Meanwhile, in Australia, the platform will showcase all 30 "UFC Fight Nights" plus the prelims for marquee numbered events.
While details on the first UFC events to stream on Paramount+ in these regions remain under wraps, one thing is clear: fans worldwide can expect an unparalleled live experience with this historic partnership set to unfold. With the stage now firmly set for a global showdown, fans eagerly anticipate what's next for the world of MMA and entertainment.