Apple's online store has just taken a significant step forward in terms of customization options for its Mac devices, allowing users to build their dream machine from scratch without the confines of pre-configured options.
The revamped configuration tool now boasts an unprecedented level of flexibility, giving buyers the power to pick and choose each aspect of their new Mac, from display and chip to memory, storage, and even power adapter. For those looking for a more bespoke experience, the updated page also enables customers to add pre-installed apps, such as Final Cut Pro or Logic Pro, to their purchase.
While this new development may not be a drastic overhaul compared to choosing between pre-configured options, it still represents a major improvement in terms of customization. The updated design suggests that Apple is gearing up for the release of upgraded MacBook Pros, which are rumored to feature more flexible chip options, allowing users to select how many CPU and GPU cores they want.
Industry insiders point to the imminent release of these upgraded MacBook Pros alongside macOS 26.3, which has a scheduled release window between February and March. As one report by Bloomberg's Mark Gurman notes, this could signal a significant upgrade in terms of performance and capabilities for Apple's high-end laptops. With Apple's online store now offering an unparalleled level of customization, users can look forward to being able to tailor their Mac experience like never before.
The revamped configuration tool now boasts an unprecedented level of flexibility, giving buyers the power to pick and choose each aspect of their new Mac, from display and chip to memory, storage, and even power adapter. For those looking for a more bespoke experience, the updated page also enables customers to add pre-installed apps, such as Final Cut Pro or Logic Pro, to their purchase.
While this new development may not be a drastic overhaul compared to choosing between pre-configured options, it still represents a major improvement in terms of customization. The updated design suggests that Apple is gearing up for the release of upgraded MacBook Pros, which are rumored to feature more flexible chip options, allowing users to select how many CPU and GPU cores they want.
Industry insiders point to the imminent release of these upgraded MacBook Pros alongside macOS 26.3, which has a scheduled release window between February and March. As one report by Bloomberg's Mark Gurman notes, this could signal a significant upgrade in terms of performance and capabilities for Apple's high-end laptops. With Apple's online store now offering an unparalleled level of customization, users can look forward to being able to tailor their Mac experience like never before.