Audi is setting its sights high as it embarks on a new chapter in Formula 1 history, aiming to become the most successful team in the sport's illustrious past. The German luxury car brand has taken over the Swiss-based Sauber team, marking its first foray into F1.
At a lavish launch event in Berlin, Audi's team principal Jonathan Wheatley described the occasion as a "historic moment," emphasizing that the new outfit is not there to make a quick exit but to make a lasting impact. The team's target? To become the most successful F1 team of all time.
Wheatley and Audi chief executive officer Gernot Dollner are adamant about their ambitious goals, citing a commitment to win, innovate, and push the boundaries of motorsport forward. They aim to compete at the highest level and secure championships by 2030.
The head of the Audi F1 project, Mattia Binotto, acknowledged that they are just beginning a journey marked by challenges, but with a clear attitude, the team is ready to tackle them head-on.
While the newly unveiled car was not representative of the actual design, Audi will make its official debut at the first pre-season test next week. The team has set their sights on becoming competitive from the get-go, with no room for complacency.
As they embark on this new chapter in F1 history, Audi's slogan "To start something, stop at nothing" encapsulates their approach to the journey – a mindset of passion, growth, and never-ending pursuit of excellence.
At a lavish launch event in Berlin, Audi's team principal Jonathan Wheatley described the occasion as a "historic moment," emphasizing that the new outfit is not there to make a quick exit but to make a lasting impact. The team's target? To become the most successful F1 team of all time.
Wheatley and Audi chief executive officer Gernot Dollner are adamant about their ambitious goals, citing a commitment to win, innovate, and push the boundaries of motorsport forward. They aim to compete at the highest level and secure championships by 2030.
The head of the Audi F1 project, Mattia Binotto, acknowledged that they are just beginning a journey marked by challenges, but with a clear attitude, the team is ready to tackle them head-on.
While the newly unveiled car was not representative of the actual design, Audi will make its official debut at the first pre-season test next week. The team has set their sights on becoming competitive from the get-go, with no room for complacency.
As they embark on this new chapter in F1 history, Audi's slogan "To start something, stop at nothing" encapsulates their approach to the journey – a mindset of passion, growth, and never-ending pursuit of excellence.
, Audi going head-to-head with Ferrari and Mercedes in F1! They're definitely not playing it safe, aiming to break records and win championships by 2030 
. It's gonna be intense 
, but if they stick to their guns and keep innovating, who knows? Maybe we'll see a new era of German dominance 
in F1. The thing is, Audi has already made some big changes and investments, so it won't be easy for them to just swoop in and start winning overnight 
. But hey, that's what makes this whole thing exciting!
They're trying to become the most successful team in F1 history? That's like, super ambitious! 
How did they even think that would work with a new team from scratch? 
Like, don't get me wrong, Audi has some awesome cars and all, but F1 is crazy hard. Did they just buy Sauber because they liked the design or something? 
The guy in charge said they're not gonna give up if things get tough, which I guess makes sense since it's a lot of money involved 
...and stuff.
. but we'll see how it all plays out in 2030 
. maybe they'll surprise us and become the new dominant force in f1 
! I mean, they're not just some random team trying to make a quick buck, they've got a solid plan in place to become the most successful team ever 
. I'm loving the "stop at nothing" vibe - it's like they're saying, "we're not just racing for ourselves, we're racing for everyone who loves the thrill of speed 
". Gernot Dollner and Jonathan Wheatley are definitely on the right track 
. Can't wait to see what they come up with at the first pre-season test next week - it's gonna be a wild ride 
!
.
?
. Fingers crossed that their "To start something, stop at nothing" motto becomes a rallying cry for success 
. If they can make it happen, it'll be insane to see a German luxury car brand dominating the sport 
. I'm not buying it. They'll probably struggle to keep up with the likes of Ferrari and Mercedes... or maybe they'll just get lucky and become the most successful team by accident 
. Either way, I'm not holding my breath.
. No pressure, right? 
can't believe audi is taking over sauber team its gonna be crazy to see them go from luxury cars to formula 1! they really think they can become the most successful f1 team ever? 
i'm excited to see how they'll innovate and push boundaries in motorsport. hopefully they won't be one of those teams that makes a quick exit though, wanna see them stick it out and make a lasting impact 
. And what about all the 'ambitious goals' and 'never-ending pursuit of excellence'? Sounds like corporate speak to me 
. I mean, have you seen Audi's latest ad campaigns? All that flashy stuff can't fool me, mate 
. There's gotta be more to this story than meets the eye 
.
Anyway, I'm curious to see how this all plays out. With Mattia Binotto at the helm, I guess we can expect some drama 
or maybe just plain ol' hard work? The car design might need some tweaking (aka, a whole lot of work), but hey, first tests are always fun 
Just found out that climate change is causing sea levels to rise faster than expected, which means more coastal flooding in the next 20 years 
. I'm not sure how Audi's F1 team can compete with the real crisis facing our planet...
Maybe they should focus on reducing carbon emissions instead of just racing fast? 
As they start this new chapter, I'm excited to see how Audi will balance tradition with innovation - will we see any radical design changes? 