Ben & Jerry's founder Ben Cohen has accused his owner Unilever of stifling corporate social responsibility and blocking the development of a special flavor to support peace in Gaza. The flavor, which had been approved by Ben & Jerry's independent board and first mooted a year ago, was deemed not suitable for production due to management's concerns over "corporate attack on free speech."
Cohen claims that Unilever is pursuing a strategy of "butt kissing" the current US administration, with him calling out their hypocrisy. He also expressed concern over Trump's authoritarian style and its impact on companies' ability to speak out against injustices. The controversy stems from Ben & Jerry's long history of producing socially conscious flavors, such as "Save Our Swirled" in support of climate action and "I Dough, I Dough" celebrating same-sex marriage.
Ben Cohen has launched a campaign called "Free Ben & Jerry's," which aims to persuade Unilever to sell the brand to socially responsible investors who will allow it to continue its mission. Cohen believes that now is the time for companies like Ben & Jerry's to raise their voices, citing Trump's administration's impact on free speech and civil rights.
The situation highlights the tensions between Ben & Jerry's founders' commitment to social justice and Unilever's corporate priorities. The two are set to clash over ownership and control of Ben & Jerry's, with Cohen threatening to create his own ice cream brand under his "Ben's Best" label if a solution isn't found.
Cohen claims that Unilever is pursuing a strategy of "butt kissing" the current US administration, with him calling out their hypocrisy. He also expressed concern over Trump's authoritarian style and its impact on companies' ability to speak out against injustices. The controversy stems from Ben & Jerry's long history of producing socially conscious flavors, such as "Save Our Swirled" in support of climate action and "I Dough, I Dough" celebrating same-sex marriage.
Ben Cohen has launched a campaign called "Free Ben & Jerry's," which aims to persuade Unilever to sell the brand to socially responsible investors who will allow it to continue its mission. Cohen believes that now is the time for companies like Ben & Jerry's to raise their voices, citing Trump's administration's impact on free speech and civil rights.
The situation highlights the tensions between Ben & Jerry's founders' commitment to social justice and Unilever's corporate priorities. The two are set to clash over ownership and control of Ben & Jerry's, with Cohen threatening to create his own ice cream brand under his "Ben's Best" label if a solution isn't found.