Chegg is Set to Disintegrate Amid AI Competition, Company Cuts Hundreds of Jobs and Replaces CEO.
In a drastic move, Chegg has laid off 388 employees - nearly half of its workforce - due to severe financial struggles stemming from the rise of artificial intelligence-powered competitors. The company's troubles began when ChatGPT and similar AI tools started eroding traffic and revenue, forcing it to reevaluate its business model.
The writing was on the wall for Chegg, which had previously experienced an astronomical 345% surge in stock price between March 2020 and January 2021. At the time, the company's unique selling points - a vast library of 46 million textbooks and an army of 70,000 Indian experts available to answer student queries within minutes - drove its success. Chegg even cost just $14.95 per month.
However, as AI-powered chatbots like ChatGPT gained traction, Chegg's fortunes began to decline precipitously. The company's stock price plummeted by 99% in a single year, wiping out $14.5 billion in value. Chegg attempted to counter with its own chatbot but ultimately failed.
In an effort to turn the ship around, Chegg filed a lawsuit against Google last February, alleging that the search giant had profited from pilfering proprietary content. However, it seems the damage was already done.
The latest move by Chegg comes as CEO Dan Rosensweig - who previously led the company during its more successful era - takes the reins once again. A review into the possibility of going private or being sold to a rival firm also revealed that Chegg will remain publicly traded and keep Rosensweig at the helm.
With its vast library of textbooks and Indian workforce dwindling, it's unclear whether Chegg can recover from this crippling blow. The writing may not be on the wall just yet, but the signs are certainly ominous for the struggling ed-tech giant.
In a drastic move, Chegg has laid off 388 employees - nearly half of its workforce - due to severe financial struggles stemming from the rise of artificial intelligence-powered competitors. The company's troubles began when ChatGPT and similar AI tools started eroding traffic and revenue, forcing it to reevaluate its business model.
The writing was on the wall for Chegg, which had previously experienced an astronomical 345% surge in stock price between March 2020 and January 2021. At the time, the company's unique selling points - a vast library of 46 million textbooks and an army of 70,000 Indian experts available to answer student queries within minutes - drove its success. Chegg even cost just $14.95 per month.
However, as AI-powered chatbots like ChatGPT gained traction, Chegg's fortunes began to decline precipitously. The company's stock price plummeted by 99% in a single year, wiping out $14.5 billion in value. Chegg attempted to counter with its own chatbot but ultimately failed.
In an effort to turn the ship around, Chegg filed a lawsuit against Google last February, alleging that the search giant had profited from pilfering proprietary content. However, it seems the damage was already done.
The latest move by Chegg comes as CEO Dan Rosensweig - who previously led the company during its more successful era - takes the reins once again. A review into the possibility of going private or being sold to a rival firm also revealed that Chegg will remain publicly traded and keep Rosensweig at the helm.
With its vast library of textbooks and Indian workforce dwindling, it's unclear whether Chegg can recover from this crippling blow. The writing may not be on the wall just yet, but the signs are certainly ominous for the struggling ed-tech giant.