Dell's Revival of XPS Brings Welcome Relief from Overemphasis on AI PCs
In a move that has been met with enthusiasm by fans and critics alike, Dell has announced the return of its popular XPS laptop line. The revival of this beloved brand comes as a welcome relief for consumers who have been feeling disappointed by the company's recent attempts to rebrand itself around the "AI PC" trend.
It appears that Dell has taken a step back from its earlier efforts to emphasize artificial intelligence capabilities in its products, instead focusing on what matters most to consumers: thin and lightweight designs, impressive battery life, and high-quality displays. This shift in focus is seen as a nod to the changing needs of computer users, who are increasingly prioritizing portability and user experience over advanced AI features.
The new XPS 14 and XPS 16 laptops launched by Dell today feature physical function rows, which many fans have been clamoring for since the company's earlier design changes. While the haptic touchpad remains a key feature of these laptops, it now has comforting left and right borders that make using them feel more familiar.
Dell's decision to return to its roots is also seen as a strategic move to reposition itself in the competitive laptop market. The company's consumer PC revenue has been declining, and this shift in focus may help it regain ground with consumers who are looking for reliable and affordable laptops.
In contrast to Dell's earlier attempts to push "AI PCs" to customers, the new XPS lineup is remarkably unencumbered by marketing speak about AI capabilities. The website for the new XPS laptops makes an obligatory nod to Microsoft's Copilot+ PC program but is primarily focused on the computers' features and benefits.
With a starting price of $2,049 for the XPS 14 and $2,200 for the XPS 16, Dell has set a clear target audience for its latest offerings. However, with additional configurations expected to be released in February at prices under $2,000, it seems that the company is committed to making high-quality laptops accessible to consumers across various budgets.
Overall, Dell's revival of XPS brings welcome relief from the overemphasis on AI PCs that has dominated the tech industry for the past year. By focusing on what matters most to consumers – performance, portability, and user experience – Dell has taken a solid step towards regaining its position as a leader in the laptop market.
In a move that has been met with enthusiasm by fans and critics alike, Dell has announced the return of its popular XPS laptop line. The revival of this beloved brand comes as a welcome relief for consumers who have been feeling disappointed by the company's recent attempts to rebrand itself around the "AI PC" trend.
It appears that Dell has taken a step back from its earlier efforts to emphasize artificial intelligence capabilities in its products, instead focusing on what matters most to consumers: thin and lightweight designs, impressive battery life, and high-quality displays. This shift in focus is seen as a nod to the changing needs of computer users, who are increasingly prioritizing portability and user experience over advanced AI features.
The new XPS 14 and XPS 16 laptops launched by Dell today feature physical function rows, which many fans have been clamoring for since the company's earlier design changes. While the haptic touchpad remains a key feature of these laptops, it now has comforting left and right borders that make using them feel more familiar.
Dell's decision to return to its roots is also seen as a strategic move to reposition itself in the competitive laptop market. The company's consumer PC revenue has been declining, and this shift in focus may help it regain ground with consumers who are looking for reliable and affordable laptops.
In contrast to Dell's earlier attempts to push "AI PCs" to customers, the new XPS lineup is remarkably unencumbered by marketing speak about AI capabilities. The website for the new XPS laptops makes an obligatory nod to Microsoft's Copilot+ PC program but is primarily focused on the computers' features and benefits.
With a starting price of $2,049 for the XPS 14 and $2,200 for the XPS 16, Dell has set a clear target audience for its latest offerings. However, with additional configurations expected to be released in February at prices under $2,000, it seems that the company is committed to making high-quality laptops accessible to consumers across various budgets.
Overall, Dell's revival of XPS brings welcome relief from the overemphasis on AI PCs that has dominated the tech industry for the past year. By focusing on what matters most to consumers – performance, portability, and user experience – Dell has taken a solid step towards regaining its position as a leader in the laptop market.