Disney to invest $1bn in OpenAI, allowing characters in Sora video tool

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TurboCraze

Disney has struck a $1 billion deal to invest in OpenAI, allowing its iconic characters to be used in the Sora video generation tool. Under the three-year licensing agreement, users will be able to create short social videos featuring more than 200 Disney, Marvel, Pixar and Star Wars characters.

The move is seen as a significant step for OpenAI, which has faced intense backlash from the entertainment industry over its generative AI technology. Concerns about job displacement and unauthorized use of likenesses have led to union protests and copyright lawsuits against AI companies.

However, with this deal, Disney CEO Bob Iger believes that his firm's "iconic stories and characters" can be paired with OpenAI's AI technology in a way that promotes innovation and benefits society. The partnership will enable users to generate videos that draw on the company's extensive library of characters, while also providing access to OpenAI's application programming interfaces.

The deal is also significant for Disney+, which will stream a selection of Sora-generated content on its platform. Furthermore, the companies plan to deploy OpenAI's ChatGPT technology among their employees, underscoring the firm's commitment to exploring new ways to leverage artificial intelligence in storytelling.

While the agreement has been hailed by OpenAI CEO Sam Altman as proof that AI and creative leaders can work together responsibly, it remains to be seen how the partnership will address ongoing concerns about copyright infringement and the use of likenesses without consent.
 
omg I'm so down for this deal 🤩👍 Disney and OpenAI are def making innovation happen. I mean think about it - we're gonna see more epic vids featuring our fave Disney characters generated by AI 💥 It's like the ultimate mashup! And on a serious note, I think it's awesome that Disney is embracing AI tech in storytelling, especially for their employees 🤝. We gotta stay open-minded about this tech and find ways to harness its power for good 🌟
 
🤖 just saw this news about Disney investing a billion in OpenAI and I'm SO stoked 🚀! Can't wait to see what kind of sick vids we can create with Sora's AI tool! It's gonna be lit having our fave characters from Disney, Marvel, Pixar & Star Wars come to life in short social vids 🤩. Plus, getting access to ChatGPT tech at work is gonna take my storytelling game to the next level 💥. Just hope they figure out how to address those copyright concerns and make sure creators are fairly compensated... fingers crossed! 😊
 
I'm so hyped for this deal! I mean, think about it - we're gonna get to see some crazy awesome Disney characters in Sora videos. It's like, imagine Mickey Mouse and Iron Man teaming up in a vid. It's gonna be lit 🤩. And the fact that Disney is investing so much into OpenAI shows they're willing to take risks and push boundaries with AI tech. I'm all for innovation and seeing how it can benefit society. Plus, it's cool to see Disney+ getting in on the Sora action. Can't wait to see what kind of content drops! 📺💻
 
Ugh, just thinkin bout all these old characters gettin used in videos without any say from 'em 🤯 ...like what if they don't wanna be AI-generated? And with Disney makin all this money off it, I wonder how many creators are gonna lose their jobs 🤑...and ain't nothin said about the Star Wars fans who might freak out when they see Darth Vader in a video that's literally just him staring at a wall for 3 mins straight 😴...anywayz, guess we're all stuck with more AI-generated content now 📺💻
 
🤔 I'm not sure if this is a good thing for Disney or OpenAI... I mean, think about it - with all these characters being used in AI-generated videos, does that mean we're gonna see more 'artistic' Mickey Mouse cartoons? 🐭 Not sure how I feel about it, tbh.
 
Disney's all grown up and now they're making memes with AI 🤣💻! I mean who doesn't love creating short videos featuring Mickey Mouse and Darth Vader? It's like a match made in heaven... or at least in a sci-fi movie 🚀👽. The fact that Disney is partnering with OpenAI shows they're not afraid to get weird and try out new tech. But seriously, it'll be interesting to see how this plays out and if we end up with more AI-generated Mickey Mouse parodies than actual art 😂🎨.
 
I'm not sure if Disney is being too clever for its own good 🤔. I mean, on one hand, partnering with OpenAI could bring in some fresh ideas and innovation to their content, but on the other hand, it's got everyone wondering about copyright laws and how this tech is gonna play out 🚨. It's like they're trying to reinvent the wheel here, and I'm just not sure if that's a good thing or not 🤷‍♂️. Maybe we'll see some amazing new vids come out of this deal? Only time will tell! 📹
 
omg yaaas this is like totally gonna change the game for disney+ i mean who doesnt wanna see aironman vs batman in a sick sora video lol anyway im lowkey hyped that they're deploying chatgpt among their employees, thats like so cool! bob iger seems legit and all, but we gotta keep an eye on those copyright laws tho. i just hope this deal doesn't affect the creators or something 🤔👀
 
I think its pretty wild that Disney is investing a billion bucks in OpenAI, like what's next? They're gonna make movies with AI generated characters and people are gonna pay good money to see it on their screens... But at the same time, I get why they'd wanna do this - imagine all the sick vids you could create with those iconic characters, from funny skits to epic adventures. And for Disney+, having that kind of content would be a dream come true for fans. On the other hand, there's definitely some concerns about copyright and likenesses, but I guess only time will tell if this partnership is all good... 🤔💰
 
Man I'm thinkin' about this deal and I'm wonderin' if we're all ready for AI to become a part of our daily lives 🤔. It's crazy that Disney is investin' in OpenAI and now we can generate videos with their characters - it's like the lines between reality and fantasy are gettin' blurred, you know?

But at the same time, I'm also thinkin' about how this partnership is gonna affect the creative industry 🎨. Are these AI tools gonna replace human creatives or help 'em out? It's a tricky balance to strike, but maybe that's the point - to make sure we're not losin' sight of what makes us human in the process.

The thing is, Iger says this partnership promotes innovation and benefits society 🌈. And yeah, it does sound promising. But we gotta be careful about who gets to decide how these AI tools are used and by whom 🤝. We need to make sure that everyone's voice is heard and that the rights of creatives are protected.

This deal's a big step forward for AI in storytelling, but let's not get too ahead of ourselves ⏱️. We gotta keep thinkin' about how we can use these tools responsibly and make sure they're workin' for all of us, not just the folks with the deepest pockets 💸.
 
😒 1 billion dollars for what? So they can just mash up Disney characters with OpenAI's AI tool and call it 'art'? I mean, I get it, innovation is cool and all, but have you seen the copyright lawsuits that are piling up already? It's like, don't they care about protecting their own brand? 🤑 This deal smells like a cash grab to me. What's next, merchandising AI-generated Spider-Man fan art on Disney+? Give me a break... 🙄
 
I THINK THIS DEAL IS A GAME CHANGER FOR BOTH DISNEY AND OPENAI!!! 💥 THEY'RE TAKING RISKS TO INTEGRATE AI TECHNOLOGY WITH THEIR ICONIC CHARACTERS, WHICH COULD LEAD TO SOME AMAZING STORIES BEING TOLD!!! 📺 THE FACT THAT THEY'RE ALSO DEPLOYING CHATGPT AMONG THEIR EMPLOYEES SHOWS THEY'RE COMMITTED TO EXPLORING NEW WAYS TO USE AI IN STORYTELLING, WHICH IS PRETTY COOL!!! 😎 BUT AT THE SAME TIME, IT'S GOOD THAT PEOPLE ARE KEEPING AN EYE ON HOW THIS DEAL WILL PLAY OUT IN TERMS OF COPYRIGHT INFRINGEMENT AND LIKENESSES BEING USED WITHOUT CONSENT... WE DON'T WANT TO SEE ANYBODY GETTING TAKEN ADVANTAGE OF!!! 🤔
 
Yaaas, I'm low-key hyped for this deal! 🤩 Think about it, Disney is basically taking a chance on OpenAI's tech and using their characters to generate content that'll be straight fire on TikTok and YouTube. The fact that Disney is already deploying ChatGPT among its employees shows they're down to experiment with AI in storytelling - that's some next-level stuff right there! 💻 And, let's be real, having 200+ Disney characters at users' fingertips? Game. Changer.

But, I gotta say, the elephant in the room is copyright infringement. Can this deal really address concerns about likenesses and consent without messing things up for creators and artists? It'll be interesting to see how this partnership plays out. Fingers crossed they can make it work! 🤞
 
🤔 just thinkin bout this deal Disney's gettin in with OpenAI its like they're tryna make their old stuff new again, but at what cost? I mean I get why they wanna tap into that tech, we're livin in a world where AI's already changin the game, but its weird how some folks still got beefs about it. 🤷‍♂️ still hopeful tho that this partnership'll bring some magic to Sora and Disney+ streams
 
This is a big deal for creators like me who wanna make some sick vids 🤩💻! I mean, think about it, Disney's got all these iconic characters just chillin' in this AI tool, waiting to be used in some epic short vids... and now we get to! 🎥👍 The fact that they're gonna deploy ChatGPT among their employees is pretty cool too - I wonder what kind of crazy stories they'll come up with 🤔💡. But for real, the concerns about copyright infringement are valid... we gotta make sure those characters aren't getting used without consent, you feel? 🤝👮‍♂️ #AIForGood #DisneyMeetsOpenAI #CreatorAccess
 
🤔 I don't get why people are so mad at OpenAI and other AI companies 🤷‍♂️ They're just trying to make innovation happen 💡 And now Disney is partnering with them, which is cool 😎 I mean, who doesn't want to create sick videos with their fave characters 🎬💥 But what if some people's likenesses are used without permission 🤔 That's a big concern, but maybe OpenAI and Disney can figure it out 🤝
 
I'm not sure about this one 🤔... I mean, I get why Disney's all about preserving their IP and making some cash, but isn't there something fishy about using AI to create whole new videos with iconic characters? It just feels like they're trying to cash in on the tech without really understanding its implications. And what about all those jobs that are gonna get automated? I don't know if this partnership is truly gonna benefit society or just line Disney's pockets 💸
 
I'm low-key excited about this deal 🤩, but also kinda worried 😬. I mean, imagine using your fave Disney characters in some AI-generated video - it's like a dream come true... or is it? The concern that'll always be there is the whole ' likenesses without consent' thing 🤷‍♀️. But at the same time, it's dope to see these iconic stories and characters being used for something new and innovative 💡. And can you imagine what kind of sick Disney+ content we're gonna get with Sora-generated vids? 😲 It's a win-win... or is it?
 
🤔 I'm all for innovation but this deal feels like a weird compromise. On one hand, imagine being able to create epic social vids with Mickey Mouse and Darth Vader – it's a dream come true for some kids 🎉. But what about the potential pitfalls? What if someone uses AI-generated content without permission or gives credit where it's due? It's like, we're already seeing AI-generated art sell for thousands of dollars – can you imagine if that trend extends to entire movies? The real question is: who gets paid when a creator uses AI-generated characters in their work?

I'm also curious about the employee deployment of ChatGPT. Are they gonna start generating entire scripts and whatnot without any human input? 🤖 It's one thing for us hobbyists, but what about the pros? Do we need AI to create new content or can our human creativity shine through?
 
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