Elton John has joined forces with Spotify to produce a heartwarming short film, 'Trust in Your Sound', which showcases this year's Best New Artist nominees as they grow from childhood to stardom. The musical journey begins with a young Alex Warren strumming an acoustic guitar, followed by adorable moments of Olivia Dean and Lola Young belting out tunes.
As the film progresses, viewers are treated to candid glimpses of the artists' personal struggles and triumphs, interspersed with Elton John's wise words of encouragement. "When you start to make music, you just have to follow what's inside of you," he says, urging young artists to take a chance and be brave. "Don't be cautious, just go for what you believe in."
This poignant film is set to air as a commercial during the 68th Annual Grammy Awards, which will feature performances by the very Best New Artist nominees themselves. Other musical luminaries like Lady Gaga, Justin Bieber, and Harry Styles will also take center stage.
The Best New Artist nominees have already made significant waves on Spotify, with their breakthrough years bringing them to the forefront of the music scene. As Marc Hazan, Spotify's SVP of Marketing and Partnerships notes, 'Trust in Your Sound' serves as a reminder that every artist starts from scratch, trusting their sound and taking a chance.
The nominees include Olivia Dean, Sombr, Addison Rae, Katseye, the Marías, Lola Young, Leon Thomas, and Alex Warren. In addition to Best New Artist, Young has also earned nominations for Best Pop Solo Performance ("Messy") and Best Pop Duo/Group Performance ("Gabriela"), while Thomas has scored five other nominations across various categories.
The 'Trust in Your Sound' short film is a fitting tribute to the dedication, perseverance, and passion of these talented young artists. As Elton John so aptly puts it, "Watching them flourish is like watering a plant and seeing it become the most beautiful flower. It's the greatest reward in music."
As the film progresses, viewers are treated to candid glimpses of the artists' personal struggles and triumphs, interspersed with Elton John's wise words of encouragement. "When you start to make music, you just have to follow what's inside of you," he says, urging young artists to take a chance and be brave. "Don't be cautious, just go for what you believe in."
This poignant film is set to air as a commercial during the 68th Annual Grammy Awards, which will feature performances by the very Best New Artist nominees themselves. Other musical luminaries like Lady Gaga, Justin Bieber, and Harry Styles will also take center stage.
The Best New Artist nominees have already made significant waves on Spotify, with their breakthrough years bringing them to the forefront of the music scene. As Marc Hazan, Spotify's SVP of Marketing and Partnerships notes, 'Trust in Your Sound' serves as a reminder that every artist starts from scratch, trusting their sound and taking a chance.
The nominees include Olivia Dean, Sombr, Addison Rae, Katseye, the Marías, Lola Young, Leon Thomas, and Alex Warren. In addition to Best New Artist, Young has also earned nominations for Best Pop Solo Performance ("Messy") and Best Pop Duo/Group Performance ("Gabriela"), while Thomas has scored five other nominations across various categories.
The 'Trust in Your Sound' short film is a fitting tribute to the dedication, perseverance, and passion of these talented young artists. As Elton John so aptly puts it, "Watching them flourish is like watering a plant and seeing it become the most beautiful flower. It's the greatest reward in music."
THE WAY THEY'RE SHOWCASING THESE ARTISTS' JOURNEY FROM CHILDHOOD TO STARDOM IS JUST SO HEARTWARMING AND INSPIRING! IT'S LIKE YOU CAN FEEL THEIR PASSION AND DEDICATION SHINING THROUGH ON SCREEN. I'M TOTALLY TEARING UP OVER HERE 
. I mean, I love his music, but come on, can't they just let these artists shine in their own right? 
. But, like, let's not get carried away here...
, I mean who wouldn't want to see their childhood dreams come true on screen? Elton John is like the ultimate mentor 
and his words of encouragement are giving me chills 
. The way they're showcasing these young artists from childhood to stardom is so inspiring 
, it's like you can feel the passion and dedication radiating off the screen 
. And can we talk about the lineup for the Grammys?! Lady Gaga, Justin Bieber, Harry Styles... it's going to be a whole star-studded night 
this is literally too cute! elton john is my dad 
. i'm excited to see them perform live at the grammys 
The nominees are killing it on Spotify too - in the past year alone, their streams have increased by an average of 500%! 
These artists are giving me all the feels! 
Let's take a look at some stats to put this into perspective... 
The film 'Trust in Your Sound' serves as a reminder that these artists have been grinding for years, trusting their sound and taking chances - I love it when Elton John says "watering a plant" 
