Black Friday and Cyber Monday Boycotts Spark Nationwide Protest Against Trump Administration's Corporate Policies
A growing movement of grassroots activists is urging Americans to boycott major retailers such as Target, Home Depot, and Amazon from November 28 through December 1 in protest of the Trump administration's corporate policies. The campaign, dubbed "We Ain't Buying It," has partnered with over 160 civic groups to mobilize consumers against companies that have rolled back their diversity, equity, and inclusion (DEI) policies.
Target is specifically under fire for its decision to abandon its previously established DEI initiatives. Home Depot, on the other hand, is accused of facilitating ICE operations in its stores, allegedly targeting laborers who may be undocumented immigrants. Amazon's involvement with the Trump administration in securing corporate tax cuts has also made it a target of the boycott.
The movement encourages consumers to support Black-owned businesses, immigrant-owned enterprises, and other people-of-color businesses instead. It also advocates for shopping at local small businesses that have committed to democracy and inclusion. Organizers hope this will send a powerful message to corporations and policymakers about the need for change in the current economic system.
In contrast, a more radical campaign called "Mass Blackout" is pushing consumers to cancel all spending except for donations to small businesses and charitable causes. This includes halting non-essential travel, avoiding ad-driven platforms like streaming services, and refusing work for seven days over the holiday weekend. Organizations behind the movement include Blackout the System, The People's Sick Day, The Progressive Network, American Opposition, and Money Out of Politics Movement.
The National Retail Federation has predicted that 186 million Americans will shop during this holiday period, including a record-breaking number on Thanksgiving day. However, organizers believe that by staying away from shopping malls and big-box stores, they can exert significant pressure on the Trump administration's corporate allies.
By opting out of Black Friday and Cyber Monday shopping, consumers hope to make a statement about their economic values and force corporations and policymakers to reevaluate their priorities.
A growing movement of grassroots activists is urging Americans to boycott major retailers such as Target, Home Depot, and Amazon from November 28 through December 1 in protest of the Trump administration's corporate policies. The campaign, dubbed "We Ain't Buying It," has partnered with over 160 civic groups to mobilize consumers against companies that have rolled back their diversity, equity, and inclusion (DEI) policies.
Target is specifically under fire for its decision to abandon its previously established DEI initiatives. Home Depot, on the other hand, is accused of facilitating ICE operations in its stores, allegedly targeting laborers who may be undocumented immigrants. Amazon's involvement with the Trump administration in securing corporate tax cuts has also made it a target of the boycott.
The movement encourages consumers to support Black-owned businesses, immigrant-owned enterprises, and other people-of-color businesses instead. It also advocates for shopping at local small businesses that have committed to democracy and inclusion. Organizers hope this will send a powerful message to corporations and policymakers about the need for change in the current economic system.
In contrast, a more radical campaign called "Mass Blackout" is pushing consumers to cancel all spending except for donations to small businesses and charitable causes. This includes halting non-essential travel, avoiding ad-driven platforms like streaming services, and refusing work for seven days over the holiday weekend. Organizations behind the movement include Blackout the System, The People's Sick Day, The Progressive Network, American Opposition, and Money Out of Politics Movement.
The National Retail Federation has predicted that 186 million Americans will shop during this holiday period, including a record-breaking number on Thanksgiving day. However, organizers believe that by staying away from shopping malls and big-box stores, they can exert significant pressure on the Trump administration's corporate allies.
By opting out of Black Friday and Cyber Monday shopping, consumers hope to make a statement about their economic values and force corporations and policymakers to reevaluate their priorities.