Houston First Sees Unexpected Windfall from Hurricane Beryl as Convention Center Renovation Takes Shape.
Houston's tourism agency, Houston First, revealed that the city benefited financially from Hurricane Beryl in 2024, despite no one wanting a natural disaster to hit the area. The storm forced hotel bookings to skyrocket, leading to increased revenue for the agency, which manages taxpayer dollars generated by tourism.
The news came as the agency presented its upcoming budget forecast to the city council, highlighting that projections can be subject to change. According to Houston First, the agency is expected to make a slight profit in 2026, when major events like the World Cup and World Baseball Classic are scheduled to take place in Houston.
The agency's revenue forecast for the upcoming year stands at $258.5 million, with expenses totaling $257 million, implying a potential $1.5 million profit in 2026. The update also provided an overview of the ongoing renovation of the George R. Brown Convention Center, which is part of Houston First's portfolio.
The project, valued at $2 billion, has seen around $160 million paid out to contractors so far, with completion expected by 2038. As the convention center undergoes significant renovations, the agency's performance will likely be closely watched.
Houston's tourism agency, Houston First, revealed that the city benefited financially from Hurricane Beryl in 2024, despite no one wanting a natural disaster to hit the area. The storm forced hotel bookings to skyrocket, leading to increased revenue for the agency, which manages taxpayer dollars generated by tourism.
The news came as the agency presented its upcoming budget forecast to the city council, highlighting that projections can be subject to change. According to Houston First, the agency is expected to make a slight profit in 2026, when major events like the World Cup and World Baseball Classic are scheduled to take place in Houston.
The agency's revenue forecast for the upcoming year stands at $258.5 million, with expenses totaling $257 million, implying a potential $1.5 million profit in 2026. The update also provided an overview of the ongoing renovation of the George R. Brown Convention Center, which is part of Houston First's portfolio.
The project, valued at $2 billion, has seen around $160 million paid out to contractors so far, with completion expected by 2038. As the convention center undergoes significant renovations, the agency's performance will likely be closely watched.