The notion that AI has finally made it easier to enjoy a decent customer service experience is a tantalizing prospect for many of us. It's easy to get caught up in the hype surrounding this technology, particularly when we hear about companies like Intercom using AI-powered agents like Fin to resolve issues with ease.
For those who have had the misfortune of dealing with chatbots or phone trees, the idea that a simple query can be answered instantly and without frustration is a welcome change. Des Traynor, co-founder and chief strategy officer at Intercom, sums up this sentiment perfectly when he says "You don't want to wait. It's the same reason why people Google before they pick up the phone: People just want instant resolution to problems and that's what AI offers."
However, the reality is far more nuanced. While Fin, for instance, can resolve a million customer queries per week with a 67% resolution rate, there are still caveats to consider. For one, the technology is not foolproof, and interactions may require human intervention in some cases. Moreover, smaller companies and local utility boards often struggle to keep up with larger corporations when it comes to investing in AI-powered customer service.
What's clear, however, is that a transformation is underway. Complaining to companies has become easier to do, but this also means that many businesses are struggling to keep pace with the changing landscape. The income inequality gap between big and small companies remains a significant issue, making it difficult for smaller organizations to compete on an equal footing.
Ultimately, AI has the potential to make customer service better, but only if we can mitigate its flaws and ensure that it serves the needs of all consumers, regardless of size or scope. As Traynor notes, "It's just categorically better for users β when it works."
For those who have had the misfortune of dealing with chatbots or phone trees, the idea that a simple query can be answered instantly and without frustration is a welcome change. Des Traynor, co-founder and chief strategy officer at Intercom, sums up this sentiment perfectly when he says "You don't want to wait. It's the same reason why people Google before they pick up the phone: People just want instant resolution to problems and that's what AI offers."
However, the reality is far more nuanced. While Fin, for instance, can resolve a million customer queries per week with a 67% resolution rate, there are still caveats to consider. For one, the technology is not foolproof, and interactions may require human intervention in some cases. Moreover, smaller companies and local utility boards often struggle to keep up with larger corporations when it comes to investing in AI-powered customer service.
What's clear, however, is that a transformation is underway. Complaining to companies has become easier to do, but this also means that many businesses are struggling to keep pace with the changing landscape. The income inequality gap between big and small companies remains a significant issue, making it difficult for smaller organizations to compete on an equal footing.
Ultimately, AI has the potential to make customer service better, but only if we can mitigate its flaws and ensure that it serves the needs of all consumers, regardless of size or scope. As Traynor notes, "It's just categorically better for users β when it works."