For someone like me, who spent years avoiding the digital world, getting back on social media in 2025 felt almost surreal. It started with a gradual disengagement from platforms I'd previously used extensively, such as Instagram and TikTok. At first, disabling notifications, removing apps from my phone's home screen, and deleting accounts altogether was challenging. However, this time around, the transition seemed effortless.
My return to social media began with Instagram, where every post felt like a chore. The platform's algorithm-driven feed bombarded me with sponsored content, influencer videos, and suggestions to follow random users, leaving my eyes glazed over. This was a far cry from the initial excitement I'd experienced on the platform years ago.
The same pattern repeated itself when I rejoined TikTok and YouTube Shorts. Every video felt like a brief, shallow encounter, devoid of substance or human connection. The platforms had become more like shopping malls than communities where people could engage with each other.
A closer examination reveals that this shift in social media is largely driven by the desire for profit. The algorithms are designed to maximize engagement and encourage users to spend more time on the platform. The result is a "carnival of bots" hawking products and services, leaving many users feeling frustrated and disconnected.
The evidence suggests that these platforms are no longer about human connection or creativity but have become thinly veiled e-commerce sites with artificially generated content. It's little wonder that people like me β those who initially found solace in social media β have grown disillusioned with the experience.
Yet, it's not all doom and gloom. There are alternatives to these platforms that prioritize user engagement over profit. For instance, Reddit is a shining exception, where users can interact with each other without the constant bombardment of sponsored content or artificially generated material. Its organizational structure and community-driven approach make it an attractive option for those seeking meaningful connections online.
While I'm not naive about the potential pitfalls of social media, I've come to accept that my interaction with these platforms will be limited. As a Gen Xer who's grown up in a digital world, I know enough about technology to be useful without needing a "black belt" in social media. For now, I'm content with navigating the online landscape on my own terms, one platform at a time.
My return to social media began with Instagram, where every post felt like a chore. The platform's algorithm-driven feed bombarded me with sponsored content, influencer videos, and suggestions to follow random users, leaving my eyes glazed over. This was a far cry from the initial excitement I'd experienced on the platform years ago.
The same pattern repeated itself when I rejoined TikTok and YouTube Shorts. Every video felt like a brief, shallow encounter, devoid of substance or human connection. The platforms had become more like shopping malls than communities where people could engage with each other.
A closer examination reveals that this shift in social media is largely driven by the desire for profit. The algorithms are designed to maximize engagement and encourage users to spend more time on the platform. The result is a "carnival of bots" hawking products and services, leaving many users feeling frustrated and disconnected.
The evidence suggests that these platforms are no longer about human connection or creativity but have become thinly veiled e-commerce sites with artificially generated content. It's little wonder that people like me β those who initially found solace in social media β have grown disillusioned with the experience.
Yet, it's not all doom and gloom. There are alternatives to these platforms that prioritize user engagement over profit. For instance, Reddit is a shining exception, where users can interact with each other without the constant bombardment of sponsored content or artificially generated material. Its organizational structure and community-driven approach make it an attractive option for those seeking meaningful connections online.
While I'm not naive about the potential pitfalls of social media, I've come to accept that my interaction with these platforms will be limited. As a Gen Xer who's grown up in a digital world, I know enough about technology to be useful without needing a "black belt" in social media. For now, I'm content with navigating the online landscape on my own terms, one platform at a time.