Fifa President Gianni Infantino's recent performance as host of the inaugural 2026 World Cup draw has left fans underwhelmed and critics aghast. The event, which took place at the Trump-purged Kennedy Center in Washington DC, was marked by an abundance of unnecessary drama and crass commercialization.
Trump himself, who was awarded the first-ever Fifa peace prize, seemed unenthused about the whole affair, with one notable exception: when he had to don a medal around his neck courtesy of Infantino. The ceremony also featured a half-hearted rendition of Robbie Williams' song "Desire" and a series of awkward segments debating what to call the sport in America.
The main issue here, however, is not so much the quality of entertainment provided by Trump or Williams but rather Fifa's inexplicable decision to turn the World Cup into a blatant tool for American nationalism. The organization appears to have abandoned its usual values of inclusivity and global friendship in favor of catering to Trump's authoritarian tendencies.
One possible explanation for this shift is that Infantino has, perhaps unwittingly, become a loyal servant of Trumpworld. His management style, characterized by cringeworthy attempts at humor and an over-reliance on crowd work, suggests a desperate need for approval from the US president.
The consequences of Fifa's Faustian bargain will be far-reaching and unpleasant for fans around the world. The tournament is set to feature an abundance of unnecessary gimmicks, scheduling "innovations," and commercialization, all aimed at making a quick buck off American audiences. If this is indeed what Infantino has in store for us, then we can expect a World Cup that will be hostile, patronizing, unaffordable, excessively long, and morally repugnant.
Ultimately, it seems as though Fifa has become complicit in its own debasement, trading in the values of inclusivity and fair play for a lucrative deal with Trump's America. As such, the future of world football hangs precariously in the balance.
Trump himself, who was awarded the first-ever Fifa peace prize, seemed unenthused about the whole affair, with one notable exception: when he had to don a medal around his neck courtesy of Infantino. The ceremony also featured a half-hearted rendition of Robbie Williams' song "Desire" and a series of awkward segments debating what to call the sport in America.
The main issue here, however, is not so much the quality of entertainment provided by Trump or Williams but rather Fifa's inexplicable decision to turn the World Cup into a blatant tool for American nationalism. The organization appears to have abandoned its usual values of inclusivity and global friendship in favor of catering to Trump's authoritarian tendencies.
One possible explanation for this shift is that Infantino has, perhaps unwittingly, become a loyal servant of Trumpworld. His management style, characterized by cringeworthy attempts at humor and an over-reliance on crowd work, suggests a desperate need for approval from the US president.
The consequences of Fifa's Faustian bargain will be far-reaching and unpleasant for fans around the world. The tournament is set to feature an abundance of unnecessary gimmicks, scheduling "innovations," and commercialization, all aimed at making a quick buck off American audiences. If this is indeed what Infantino has in store for us, then we can expect a World Cup that will be hostile, patronizing, unaffordable, excessively long, and morally repugnant.
Ultimately, it seems as though Fifa has become complicit in its own debasement, trading in the values of inclusivity and fair play for a lucrative deal with Trump's America. As such, the future of world football hangs precariously in the balance.