Las Vegas was abuzz with excitement as a groundbreaking LEGO 'Star Wars' themed experience lit up the night sky at Sphere in Las Vegas, marking a major milestone for the beloved franchise and its iconic Death Star.
For one night only, the world's largest LED screen, Exosphere, was transformed into a 366-foot high canvas, showcasing an interactive live game experience that transported fans to a galaxy far, far away. At the center of it all was the LEGO 'Star Wars' Death Star, an imposing structure that loomed large over the cityscape.
The immersive experience was made possible by the collaboration between Sphere Studios, Disney, Lucasfilm, and LEGO. It marked the launch of LEGO SMART Play, a revolutionary new technology announced at CES 2026, which turns imagination into reality through interactive pieces known as LEGO SMART Bricks.
These innovative bricks respond to actions from the builder with music, sound effects, and lights, blurring the lines between play and reality. The first sets featuring these smart bricks will be 'Star Wars' themed, hitting stores on March 1.
At the Sphere experience, fans were able to step into the cockpit of a LEGO 'Star Wars' X-Wing and recreate iconic scenes from the beloved franchise. Among them was Jaxson Dart, New York Giants quarterback, who said he felt like a kid again stepping into the giant LEGO X-Wing and lighting up the Las Vegas skyline in honor of his favorite movies.
This marked one of LEGO's most significant innovations since the 1978 release of the iconic minifigure. With SMART Play, the company is poised to redefine the world of play and entertainment, cementing its position as a leader in the toy industry.
The 'Star Wars' franchise, owned by The Walt Disney Company, is undoubtedly one of the most beloved and enduring franchises in pop culture history. The collaboration between LEGO, Disney, and Lucasfilm has resulted in an experience that will delight fans of all ages, while also showcasing the company's commitment to innovation and creativity.
For one night only, the world's largest LED screen, Exosphere, was transformed into a 366-foot high canvas, showcasing an interactive live game experience that transported fans to a galaxy far, far away. At the center of it all was the LEGO 'Star Wars' Death Star, an imposing structure that loomed large over the cityscape.
The immersive experience was made possible by the collaboration between Sphere Studios, Disney, Lucasfilm, and LEGO. It marked the launch of LEGO SMART Play, a revolutionary new technology announced at CES 2026, which turns imagination into reality through interactive pieces known as LEGO SMART Bricks.
These innovative bricks respond to actions from the builder with music, sound effects, and lights, blurring the lines between play and reality. The first sets featuring these smart bricks will be 'Star Wars' themed, hitting stores on March 1.
At the Sphere experience, fans were able to step into the cockpit of a LEGO 'Star Wars' X-Wing and recreate iconic scenes from the beloved franchise. Among them was Jaxson Dart, New York Giants quarterback, who said he felt like a kid again stepping into the giant LEGO X-Wing and lighting up the Las Vegas skyline in honor of his favorite movies.
This marked one of LEGO's most significant innovations since the 1978 release of the iconic minifigure. With SMART Play, the company is poised to redefine the world of play and entertainment, cementing its position as a leader in the toy industry.
The 'Star Wars' franchise, owned by The Walt Disney Company, is undoubtedly one of the most beloved and enduring franchises in pop culture history. The collaboration between LEGO, Disney, and Lucasfilm has resulted in an experience that will delight fans of all ages, while also showcasing the company's commitment to innovation and creativity.
I'm low-key stoked about this new tech from LEGO! Did you know that 8 out of 10 kids aged 6-12 want to create something with their imagination every day? 
The launch of LEGO SMART Play is gonna revolutionize the way we play and entertain ourselves. This new technology is expected to take off like a rocket ship 
Moreover, did you know that gaming and entertainment industries generate over $2 trillion in revenue every year? 
The collaboration between LEGO, Disney, and Lucasfilm is a match made in heaven. On average, fans of the 'Star Wars' franchise spend around $1,000 per year on merchandise alone 
. This new experience is gonna break all records! 
By 2028, it's estimated that over 70% of toys will be smart-enabled 
- LEGO is leading the charge! 
first they light up the sky with a giant Death Star, now it's gonna be a toy that literally comes alive... sounds like some creepy sci-fi movie to me 
those LEGO SMART Bricks are just begging for a child to lose them and start a fire 
or what if someone gets hurt trying to recreate an X-Wing in their backyard?? 
3.14 billion dollars is being thrown around for this 'innovation' and it's just gonna be another toy that breaks after 2 weeks 
This whole thing just feels like a dream come true for Star Wars fans! I mean, who wouldn't want to be a kid again and step into the cockpit of a giant LEGO X-Wing 
I'm also loving the fact that these LEGO SMART Bricks respond to actions with music and lights - it's like having my own personal light show 
! And let's be real, who wouldn't want to be a part of this epic collaboration between LEGO, Disney, and Lucasfilm? It just feels so... starry 
.
. And can you imagine stepping into the cockpit of an X-Wing and feeling like a real-life pilot? Mind blown! 
Did you know that LEGO has over 1,000 patents for different types of bricks and elements? 
That's some serious innovation going on! 
The new 'Star Wars' sets featuring SMART Bricks are expected to drop in March - I'm already counting down the days until I can get my hands on them! 
Can't wait to see how this technology disrupts the toy industry and changes the way we play! 
. I mean, don't get me wrong, it was cool for Jaxson Dart and all, but what about people who just wanna chill at home with their own LEGO sets? Are they gonna be left behind in the dust? And another thing, what's up with these smart bricks that respond to actions? Is that really necessary? Can't we just enjoy our toys without it being all high-tech and stuff? 
and it's called lego smart play 
i'm lowkey obsessed with this tech already 
. I'm also hyped about LEGO SMART Play and those smart bricks - it sounds like a total game-changer (pun intended) 
it's like they took me back to my childhood playtime 
it was like a dream come true for all us fans out there 
i love how they incorporated the new lego smart play tech into this experience, it's gonna be insane to have these interactive bricks that respond to our actions 
and seeing all the possibilities with this new technology is giving me LIFE 
. The big players - Disney, Lucasfilm, and LEGO - are coming together to put on this incredible 'Star Wars' experience, and it's all about innovation and creativity 
. And the tech behind LEGO SMART Play is just like what we need in our country - forward-thinking and collaborative 
.
. Can't wait for these smart bricks to hit stores in March and get my hands on some! 
The fact that it's connected to the iconic Death Star is just the icing on the cake 
. LEGO has always been about sparking creativity and imagination, and this experience takes it to a whole new level 
! 
