Budweiser Unveils a Heartwarming Friendship Between an Eagle and a Horse in Super Bowl Commercial
On the most-watched television event of the year, millions of viewers will witness a heartwarming tale of friendship between a majestic bald eagle named Lincoln and a Clydesdale horse. The commercial, set to the iconic tune of Lynyrd Skynyrd's "Free Bird," celebrates Budweiser's 150th anniversary by pairing its beloved Clydesdale mascot with an American symbol.
Lincoln, who soars high above Eagles fans at Lincoln Financial Field, has come a long way since his humble beginnings. The 27-year-old eagle was once found rummaging through trash and later struggling to survive in the wild. But after being rescued by the American Eagle Foundation (AEF), he began his journey towards becoming an educational ambassador.
The AEF, a nonprofit organization based in Tennessee, works tirelessly to rehabilitate injured eagles and train them for various purposes, including public appearances. Lincoln's trainers employ a "bird-first behavior" approach, which involves building trust with the eagle through positive reinforcement techniques.
In the commercial, Lincoln forms a strong bond with his equine companion, and their adorable friendship is evident on screen. The ad begins with a farmer asking his friend if he's crying, only to be met with the reply, "The sun's in my eyes." As the scene unfolds, Lincoln spreads his wings, briefly transforming into a mythical Pegasus before taking flight.
Budweiser's creative team, led by Emmy Award-winning director Henry-Alex Rubin, worked closely with AEF to ensure the commercial was both heartwarming and safe for the birds. The ad was shot without artificial intelligence, allowing Lincoln to shine in his debut role.
For Jessica Hall, AEF's CEO, the commercial was a dream come true. She admits that she was overcome with emotion when seeing the final cut, particularly since it featured her late father's favorite song. The heartwarming tale is set to strengthen Americans' connection with one of their most powerful symbols, and the AEF hopes that the commercial will raise awareness about their work.
As Lincoln takes center stage in this new role, fans can look forward to his appearances at Eagles games, where he continues to soar high above the stadium. His journey from trash-picking eagle to Super Bowl star is a testament to the power of rehabilitation and the special bond between humans and animals.
On the most-watched television event of the year, millions of viewers will witness a heartwarming tale of friendship between a majestic bald eagle named Lincoln and a Clydesdale horse. The commercial, set to the iconic tune of Lynyrd Skynyrd's "Free Bird," celebrates Budweiser's 150th anniversary by pairing its beloved Clydesdale mascot with an American symbol.
Lincoln, who soars high above Eagles fans at Lincoln Financial Field, has come a long way since his humble beginnings. The 27-year-old eagle was once found rummaging through trash and later struggling to survive in the wild. But after being rescued by the American Eagle Foundation (AEF), he began his journey towards becoming an educational ambassador.
The AEF, a nonprofit organization based in Tennessee, works tirelessly to rehabilitate injured eagles and train them for various purposes, including public appearances. Lincoln's trainers employ a "bird-first behavior" approach, which involves building trust with the eagle through positive reinforcement techniques.
In the commercial, Lincoln forms a strong bond with his equine companion, and their adorable friendship is evident on screen. The ad begins with a farmer asking his friend if he's crying, only to be met with the reply, "The sun's in my eyes." As the scene unfolds, Lincoln spreads his wings, briefly transforming into a mythical Pegasus before taking flight.
Budweiser's creative team, led by Emmy Award-winning director Henry-Alex Rubin, worked closely with AEF to ensure the commercial was both heartwarming and safe for the birds. The ad was shot without artificial intelligence, allowing Lincoln to shine in his debut role.
For Jessica Hall, AEF's CEO, the commercial was a dream come true. She admits that she was overcome with emotion when seeing the final cut, particularly since it featured her late father's favorite song. The heartwarming tale is set to strengthen Americans' connection with one of their most powerful symbols, and the AEF hopes that the commercial will raise awareness about their work.
As Lincoln takes center stage in this new role, fans can look forward to his appearances at Eagles games, where he continues to soar high above the stadium. His journey from trash-picking eagle to Super Bowl star is a testament to the power of rehabilitation and the special bond between humans and animals.
You know what really got me about this commercial? It's not just about Budweiser celebrating 150 years, but about how we can all learn from Lincoln's journey 
. I mean, who wouldn't be touched by an eagle that went from struggling to survive in the wild to becoming a beloved symbol of America? And what's even more beautiful is how he forms this connection with a Clydesdale horse - it just goes to show that we can all find common ground and build strong bonds with others 
. It's like, life is full of unexpected friendships and adventures, and sometimes all we need is a little bit of hope and positive reinforcement to make those connections happen 
. So yeah, I'm definitely feeling the feels about this commercial 
.
. The fact that Budweiser worked with the American Eagle Foundation to create such a heartwarming ad is truly amazing 
. It's a beautiful reminder of how far we've come and how much rehabilitation can change lives – both human and animal 
he went from being a trash-picking eagle to becoming an educational ambassador, and now he's a super bowl star 
i love how budweiser partnered with the american eagle foundation to showcase their amazing work 
The way they brought him from trash-picking days to a superstar is just amazing 
#BudweiserAd #LincolnTheEagle #ClydesdaleFriendshipGoals #SuperBowlSunday
. The way they've woven together the story of Lincoln's transformation from trash-picking eagle to Super Bowl star is just masterful 
! It's the perfect choice to evoke feelings of freedom and joy. Overall, I think this commercial is going to be a major hit, not just for Budweiser but for the AEF and all the wonderful work they do 
.