Meta Looks to Expand Beyond Virtual Reality Headsets with New Hardware Acquisition
In a move that suggests the company's ambitions go beyond its existing virtual reality (VR) headset offerings, Meta has acquired Limitless, the maker of an AI-powered wearable device called Pendant. The startup, which was known for its desktop productivity software Rewind and Bluetooth microphone Pendant, will now join forces with Meta to develop consumer hardware.
The acquisition marks a significant shift in Meta's strategy, as the company had previously focused primarily on selling VR headsets and AI smart glasses. However, CEO Mark Zuckerberg has expressed his vision of bringing "personal superintelligence" to everyone, which includes developing wearable devices that leverage artificial intelligence (AI) to enhance users' lives.
Limitless' first product was Rewind, a desktop productivity software that recorded user activities and provided a searchable database for easy interaction via a chatbot. The company later expanded into hardware with Pendant, a clip-on Bluetooth microphone that applied similar AI-driven concepts to audio recording. While some critics have raised concerns about privacy, the device's functionality is undeniable.
As part of the acquisition, Limitless plans to support its existing Pendant customers for at least another year but will no longer sell the wearable going forward. Existing customers can still access all Pendant features without a subscription, although availability may vary by region. Users with stored data can also export or delete it if desired.
The move into AI wearables aligns with Amazon's acquisition of Bee, an AI wearable company in July 2022, which suggests that Meta is positioning itself to capture a significant share of the growing market for wearable devices that utilize AI capabilities. The recent hiring of former Apple design lead Alan Dye further fuels speculation about Meta's future plans.
The implications are clear: Meta is expanding its hardware offerings beyond VR headsets and smart glasses, likely setting the stage for new products like the Ray-Ban Meta Smart Glasses and Meta Ray-Ban Display. These wearable devices will utilize AI to enhance users' experiences, providing a more seamless integration of virtual reality into daily life.
As the tech landscape continues to evolve, it's essential to keep an eye on Meta's forays into consumer hardware. With its acquisition of Limitless, the company is taking a significant step towards realizing its vision of making AI-driven wearables accessible to everyone.
In a move that suggests the company's ambitions go beyond its existing virtual reality (VR) headset offerings, Meta has acquired Limitless, the maker of an AI-powered wearable device called Pendant. The startup, which was known for its desktop productivity software Rewind and Bluetooth microphone Pendant, will now join forces with Meta to develop consumer hardware.
The acquisition marks a significant shift in Meta's strategy, as the company had previously focused primarily on selling VR headsets and AI smart glasses. However, CEO Mark Zuckerberg has expressed his vision of bringing "personal superintelligence" to everyone, which includes developing wearable devices that leverage artificial intelligence (AI) to enhance users' lives.
Limitless' first product was Rewind, a desktop productivity software that recorded user activities and provided a searchable database for easy interaction via a chatbot. The company later expanded into hardware with Pendant, a clip-on Bluetooth microphone that applied similar AI-driven concepts to audio recording. While some critics have raised concerns about privacy, the device's functionality is undeniable.
As part of the acquisition, Limitless plans to support its existing Pendant customers for at least another year but will no longer sell the wearable going forward. Existing customers can still access all Pendant features without a subscription, although availability may vary by region. Users with stored data can also export or delete it if desired.
The move into AI wearables aligns with Amazon's acquisition of Bee, an AI wearable company in July 2022, which suggests that Meta is positioning itself to capture a significant share of the growing market for wearable devices that utilize AI capabilities. The recent hiring of former Apple design lead Alan Dye further fuels speculation about Meta's future plans.
The implications are clear: Meta is expanding its hardware offerings beyond VR headsets and smart glasses, likely setting the stage for new products like the Ray-Ban Meta Smart Glasses and Meta Ray-Ban Display. These wearable devices will utilize AI to enhance users' experiences, providing a more seamless integration of virtual reality into daily life.
As the tech landscape continues to evolve, it's essential to keep an eye on Meta's forays into consumer hardware. With its acquisition of Limitless, the company is taking a significant step towards realizing its vision of making AI-driven wearables accessible to everyone.