MrBeast Expands Media Empire Beyond YouTube as Beast Industries Enters New Sectors.
In a move that further solidifies Jimmy Donaldson's dominance in the entertainment industry, his business empire, Beast Industries, is set to expand into new sectors, including telecommunications and financial services. The company, which already boasts a diverse portfolio of consumer products and media ventures, is now preparing to launch its own phone company, Beast Mobile.
According to Jeffrey Housenbold, CEO of Beast Industries, the company plans to pursue a mobile virtual network operator (MNVO) strategy, running on infrastructure from a major carrier. This approach has been successfully adopted by celebrities such as Ryan Reynolds, who sold his Mint Mobile phone service to T-Mobile in 2023 for over $1.3 billion.
Beast Industries' financial services bet is also expected to be broad, with plans for a mobile app offering banking, cryptocurrency, consumer lending, and financial advisory services. The company has already filed an application with the U.S. Patent and Trademark Office outlining its vision for this platform.
The media side of Beast Industries remains centered around Donaldson's YouTube channel, which boasts over 450 million subscribers. He also maintains large audiences on Instagram and TikTok, although he prefers YouTube. In 2024, he partnered with Amazon to launch the competition show "Beast Games," which exposed his brand to new viewers.
However, the rollout of "Beast Games" was not without controversy. A handful of former contestants filed a lawsuit alleging unsafe conditions, prompting Donaldson to reduce the number of participants for the show's upcoming second season.
As Beast Industries expands into new industries, Donaldson finds inspiration in entrepreneurs such as Steve Jobs and Elon Musk. He is quoted as saying that there isn't really anyone doing YouTube content at his level while also running a chocolate company, bank, and other ventures. "I don’t know if there’s one person I would want to be," he said.
Beast Industries' broader ambition is to become the most impactful entertainment brand in the world. With its diverse portfolio of consumer products, media ventures, and now telecommunications and financial services, the company is well-positioned to achieve this goal. As Donaldson continues to push boundaries and explore new opportunities, one thing is clear: MrBeast's media empire will only continue to grow in size and influence.
In a move that further solidifies Jimmy Donaldson's dominance in the entertainment industry, his business empire, Beast Industries, is set to expand into new sectors, including telecommunications and financial services. The company, which already boasts a diverse portfolio of consumer products and media ventures, is now preparing to launch its own phone company, Beast Mobile.
According to Jeffrey Housenbold, CEO of Beast Industries, the company plans to pursue a mobile virtual network operator (MNVO) strategy, running on infrastructure from a major carrier. This approach has been successfully adopted by celebrities such as Ryan Reynolds, who sold his Mint Mobile phone service to T-Mobile in 2023 for over $1.3 billion.
Beast Industries' financial services bet is also expected to be broad, with plans for a mobile app offering banking, cryptocurrency, consumer lending, and financial advisory services. The company has already filed an application with the U.S. Patent and Trademark Office outlining its vision for this platform.
The media side of Beast Industries remains centered around Donaldson's YouTube channel, which boasts over 450 million subscribers. He also maintains large audiences on Instagram and TikTok, although he prefers YouTube. In 2024, he partnered with Amazon to launch the competition show "Beast Games," which exposed his brand to new viewers.
However, the rollout of "Beast Games" was not without controversy. A handful of former contestants filed a lawsuit alleging unsafe conditions, prompting Donaldson to reduce the number of participants for the show's upcoming second season.
As Beast Industries expands into new industries, Donaldson finds inspiration in entrepreneurs such as Steve Jobs and Elon Musk. He is quoted as saying that there isn't really anyone doing YouTube content at his level while also running a chocolate company, bank, and other ventures. "I don’t know if there’s one person I would want to be," he said.
Beast Industries' broader ambition is to become the most impactful entertainment brand in the world. With its diverse portfolio of consumer products, media ventures, and now telecommunications and financial services, the company is well-positioned to achieve this goal. As Donaldson continues to push boundaries and explore new opportunities, one thing is clear: MrBeast's media empire will only continue to grow in size and influence.
Beast Industries is literally taking over the world 
! I'm low-key impressed by Jimmy Donaldson's ambition though 
. Expanding into telecommunications and financial services? That's a big move, especially with the MNVO strategy. It'll be interesting to see how he executes this plan and whether it pays off 
.
! The whole "Beast" aesthetic is so cohesive across all platforms. I love how they're thinking outside the box with their financial services app too 
. It'll be exciting to see if it lives up to the hype.
. Overall, though, Beast Industries' expansion plans are looking promising 
!
those guys got screwed outta some cash gotta make sure they get compensated properly