Spotify is finally rolling out music videos to its users in the US and Canada, a move that could significantly change the way people consume music on the platform. The company has confirmed with Billboard that the feature was previously beta-tested in nearly 100 overseas markets last year.
The music video integration comes after Spotify and the National Music Publishers Association (NMPA) announced they had struck a licensing deal for "expanded audiovisual rights" in the US. This agreement aims to increase the royalty-earning potential of publishers and songwriters who opt-in, although it doesn't address the issue of mechanical royalties.
Spotify has been rolling out music videos for subscribers in dozens of markets since last year, with the goal of competing with platforms like TikTok and YouTube. In October 2024, the company released findings that listeners who discover a track with a music video on Spotify are 34% more likely to stream it again the following week.
The addition of music videos to Spotify could have a significant impact on the platform's user engagement and revenue. With the rise of TikTok and YouTube, platforms are increasingly offering music videos as a key feature to attract users. By adding this feature, Spotify is able to stay competitive in the market and provide an enhanced experience for its users.
However, the addition of music videos also raises questions about copyright and licensing issues. The NMPA deal does not address mechanical royalties, which could be a point of contention with songwriters and publishers. Nevertheless, the inclusion of music videos on Spotify is likely to have a significant impact on the platform's user engagement and revenue in the long run.
As part of this new feature, Spotify will be offering users the ability to discover new tracks and artists through music videos. This could lead to increased discovery for emerging artists and new music.
The music video integration comes after Spotify and the National Music Publishers Association (NMPA) announced they had struck a licensing deal for "expanded audiovisual rights" in the US. This agreement aims to increase the royalty-earning potential of publishers and songwriters who opt-in, although it doesn't address the issue of mechanical royalties.
Spotify has been rolling out music videos for subscribers in dozens of markets since last year, with the goal of competing with platforms like TikTok and YouTube. In October 2024, the company released findings that listeners who discover a track with a music video on Spotify are 34% more likely to stream it again the following week.
The addition of music videos to Spotify could have a significant impact on the platform's user engagement and revenue. With the rise of TikTok and YouTube, platforms are increasingly offering music videos as a key feature to attract users. By adding this feature, Spotify is able to stay competitive in the market and provide an enhanced experience for its users.
However, the addition of music videos also raises questions about copyright and licensing issues. The NMPA deal does not address mechanical royalties, which could be a point of contention with songwriters and publishers. Nevertheless, the inclusion of music videos on Spotify is likely to have a significant impact on the platform's user engagement and revenue in the long run.
As part of this new feature, Spotify will be offering users the ability to discover new tracks and artists through music videos. This could lead to increased discovery for emerging artists and new music.
I'm low-key hyped about Spotify adding music vids! It's gonna be sick how easy it is to stumble upon a dope track with a vid, and then just binge-watch it the whole day 
. The fact that they're making users discover new artists through vids is a major win for emerging artists - we might see some fresh talent blow up 
. But I'm also curious about how this all works from a copyright standpoint... will there be any issues with old vids being stuck in limbo 
?
I'm literally so hyped about this?! Like, can you even imagine watching your fave artist's latest video on Spotify while it's playing in the background? 
It's like, the ultimate experience! And I love how they're partnering with NMPA to make sure these artists get the royalties they deserve. 
It's all about creating a win-win situation for everyone involved.
Can you imagine not getting paid for your own work? 
But I'm sure Spotify will figure it out, they're already making waves in this area.
, I'm low-key hyped about Spotify adding music vids! 
It's like, a game-changer for the platform 
. I mean, we've been waiting for this forever, and now that it's finally here, I can already imagine how epic it'll be to discover new tracks through vids 
. Plus, it's all about staying competitive with TikTok & YouTube, fam 
. The stats are crazy too - 34% more likely to stream again? That's like, a whole different level of engagement 
The stats from last year's beta test are crazy - 34% more streams after watching a video? That's some solid data right there! 
It's like, you stumble upon a vid of a song and then you're like "Hey, I gotta hear more!" 
... just kidding, I was never a fan in the first place 
. But seriously, this is awesome news! Music videos on Spotify? That's like going back to the good old days of MTV 
. I remember watching my favorite vids on that thing and it always made me wanna buy the album or see the artist live 
. This is a game-changer for discovery, trust me. Emerging artists are gonna love this! And can you imagine stumbling upon an amazing track while just scrolling through your feed? Magic! 
But, gotta say, I'm also kinda worried about those copyright issues... always something to worry about, right? 
. Still, I think this move will boost user engagement and revenue in the long run 
. It's also exciting to see Spotify providing an enhanced experience for its users and potentially giving a boost to emerging artists 
AS A BLOGGER, I CAN ALREADY IMAGINE HOW MUCH MORE ENGAGING THIS WILL MAKE MY CONTENT 
! Spotify is finally adding music vids to its US & Canadian subs! I'm low-key hyped 
That's a huge win for them. The discovery feature is gonna be sick, especially for new artists 
. I hope this leads to more exposure for emerging talent 
it's like the whole music industry is just gonna shift to tiktok anyway 
but seriously though, i think its cool that they're trying to compete with youtube and tiktok... like who doesn't love discovering new tracks through vids? 
. Can't wait to see how this all plays out! 
i mean who doesn't love a good vid to go with their fave tunes? 
.
. Like, what's the point of even having a service if you're just gonna offer the same features as everyone else? And now they're trying to say that this is going to increase user engagement and revenue? Please, we've been stuck in endless playlists on their platform for years 
.