Netflix is poised to shake up its mobile app with a significant redesign that promises "deeper integration" of vertical video content, marking a major shift away from the platform's traditional flat-screen interface. The company has been quietly testing this new feature for over six months, and it will finally become available in late 2026.
The primary use case for vertical videos on Netflix is to promote upcoming films and TV shows, allowing users to swipe through short clips similar to those found on TikTok or YouTube Shorts. However, the platform's co-CEO Greg Peters hinted that this feature could expand beyond promotional content, potentially serving as a tool to showcase new types of programming.
In an effort to boost its video podcast offerings, Netflix is launching a slew of original shows featuring high-profile commentators like Michael Irvin and comedian Peter Davidson. The company has also partnered with Bill Simmons Podcast and other popular shows from The Ringer, signaling a growing focus on long-form content.
Despite facing stiff competition from YouTube and social media networks, Netflix remains a dominant force in the streaming industry. In 2025, the company generated $45.2 billion in revenue, including $1.5 billion from ad dollars on its lower-tier subscriptions. With over 325 million paid subscribers worldwide, Netflix continues to be a major player in the global entertainment landscape.
As Netflix looks to enhance its mobile app experience with deeper vertical video integration, it's clear that the company is committed to evolving and adapting to changing consumer preferences. By expanding its content offerings and providing users with more interactive experiences, Netflix aims to stay ahead of the curve and maintain its position as a leader in the streaming market.
The primary use case for vertical videos on Netflix is to promote upcoming films and TV shows, allowing users to swipe through short clips similar to those found on TikTok or YouTube Shorts. However, the platform's co-CEO Greg Peters hinted that this feature could expand beyond promotional content, potentially serving as a tool to showcase new types of programming.
In an effort to boost its video podcast offerings, Netflix is launching a slew of original shows featuring high-profile commentators like Michael Irvin and comedian Peter Davidson. The company has also partnered with Bill Simmons Podcast and other popular shows from The Ringer, signaling a growing focus on long-form content.
Despite facing stiff competition from YouTube and social media networks, Netflix remains a dominant force in the streaming industry. In 2025, the company generated $45.2 billion in revenue, including $1.5 billion from ad dollars on its lower-tier subscriptions. With over 325 million paid subscribers worldwide, Netflix continues to be a major player in the global entertainment landscape.
As Netflix looks to enhance its mobile app experience with deeper vertical video integration, it's clear that the company is committed to evolving and adapting to changing consumer preferences. By expanding its content offerings and providing users with more interactive experiences, Netflix aims to stay ahead of the curve and maintain its position as a leader in the streaming market.
. I mean, it's been a while since they updated their app, so it's nice to see them trying something new. The idea of swiping through short clips for upcoming shows sounds kinda fun, like a mix between TikTok and Netflix. Hopefully, they'll make some more cool stuff available on this new feature 
. I've been listening to some podcasts on Netflix lately, and it's nice to see them partnering with popular commentators and shows. Maybe they'll even do something new for gamers or something? Who knows, but I'm hyped about the possibilities 
- i'm all about that vertical video life lol! but for real tho, it's gonna be dope to see netflix get more interactive with its content 
i'm so down for this vertical video thing on netflix! it's gonna be lit to swipe through those short vids of new shows & movies like tiktok or youtube shorts! and if they expand beyond just promos, that's a whole new level of cool 
can u imagine watching an entire ep of your fave show in vertical format? 
. Don't get me wrong, it's cool that they're pushing for new formats, but is this really what we need? The whole point of Netflix was (and still is) a great way to discover new content, not swipe through short clips like TikTok 
. I'm all for evolving and adapting, but let's not forget about the traditional flat-screen experience that got us hooked in the first place 
. i'm hyped they're gonna expand this feature beyond just trailers and promos, maybe we'll get more behind-the-scenes stuff or even some exclusive interviews with the creators 
. and yay for more video podcasts! michael irvin and peter davidson are on my watchlist lol. but seriously, netflix is always one step ahead of the game, they're making it hard for us to stop binge-watching 
Not buying it...
. But you know what would be sick? If they could integrate this feature with gaming, like play some vertical vids during your lunch break or something 
vertical videos are cool i guess, but what's up with all these ads on their lower-tier subs? $1.5 billion from ad dollars is like... wow 
nbd but seriously, netflix has been killing it in 2025 and i'm hyped they're pushing out more original shows 
And with those high-profile commentators on board, I'm hyped to see what kinda fresh takes they'll bring to the table 
. But let's be real, with YouTube and TikTok already killing it in the vertical vid game, Netflix is gonna have to step up their A-game if they wanna stay relevant 
. Anyway, I guess it's good that Netflix is shaking things up and giving us more options for content. Maybe they'll even add some old-school TV shows like "The Office" or something 
I've been saying this for ages - Netflix needs to get its mobile app game on point if it wants to keep up with TikTok and YouTube Shorts 
! And now they're finally making some changes, huh? 
But seriously, this vertical video feature is going to be huge for Netflix. They need to keep pushing the boundaries and experimenting with new formats if they want to stay ahead of the competition.
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, i mean who doesnt love swiping through clips of their fave shows & movies? 
, and i love how they're experimenting with new types of content too! podcasts & long-form vids are where it's at atm 
. I'm loving the fact that Netflix is diversifying its offerings and giving us more options for different types of shows 
!