A New York winter got you down? You're not alone. This season's snow and freezing temperatures have New Yorkers searching for a warm escape, and the answer might just be Northwest Florida, specifically the charming community of Watersound.
Located on the Emerald Coast, about 30 miles east of Panama City, Watersound is an idyllic destination that boasts pristine white-sand beaches, crystal-clear turquoise waters, and a laid-back atmosphere. The area's natural beauty has long been a secret treasure among locals, but with its recent upgrade to direct flights from LaGuardia Airport, it's finally within reach for East Coasters.
In fact, Delta launched the daily nonstop route in December 2025, marking a significant milestone for the Watersound community. Mike Kerrigan, vice president of marketing and communications at The St. Joe Company, developed much of the NoFlo area, attributes this new route to removing the barrier that previously prevented New Yorkers from visiting or relocating to the area.
Prior to this flight, the lack of convenient air service made Watersound an unappealing option for many New Yorkers seeking a Florida vacation or retirement destination. However, with its proximity to New York City now reduced to under 2.5 hours, it's no wonder that the ad campaign is reaping significant rewards.
"The campaign is still very new, having just launched in December," says Kerrigan, "and we have seen an approximately 1,500% increase in weekly visitors from New York to www.watersound.com as our marketing campaign has rolled out and New Yorkers are looking for more information."
The increased air traffic has resulted in a surge of hotel bookings, with many travelers discovering the charm of Watersound's luxury hotels. As Kerrigan puts it, "We often refer to our hotels as the 'front porch' of the Watersound community." The natural sequence that occurs when visitors stay in these hotels and fall in love with the area is undeniable.
The Watersound community caters to various lifestyles, from those seeking a slower pace of life to those who prefer more luxury and tranquility. Local real estate agent Allison Freeman notes that neighborhoods like Rosemary Beach offer an "European Colonial/U.S. Southern" style, while Alys Beach boasts a more Antiguan or Bermudian feel.
The area's connectivity is also noteworthy, with a bike path running the full 26 miles of the 30A highway, allowing residents to easily access neighboring towns and amenities. Wine festivals, live music events, and outdoor activities like cycling and hiking are all part of the community's vibrant calendar.
As Watersound continues to grow in popularity, it's essential for potential buyers and visitors to understand that this luxury market offers something unique – a peaceful retreat from the fast pace of New York City without sacrificing luxury. With its stunning natural beauty, charming neighborhoods, and relaxed atmosphere, NoFlo is an attractive destination for those seeking an idyllic winter escape.
The Watersound community's growth has been fueled by post-pandemic migration and increased popularity of remote work, drawing Americans from the Midwest and Northeast to the Southeast. The quality of life, highly rated schools, and sense of safety have all contributed to its appeal. However, the area is also facing a buyer's market, with inventory levels higher than average.
As Watersound solidifies its position as a top vacation destination for New Yorkers, it's clear that this charming community has finally emerged from the shadows to reveal its unique charm and beauty.
Located on the Emerald Coast, about 30 miles east of Panama City, Watersound is an idyllic destination that boasts pristine white-sand beaches, crystal-clear turquoise waters, and a laid-back atmosphere. The area's natural beauty has long been a secret treasure among locals, but with its recent upgrade to direct flights from LaGuardia Airport, it's finally within reach for East Coasters.
In fact, Delta launched the daily nonstop route in December 2025, marking a significant milestone for the Watersound community. Mike Kerrigan, vice president of marketing and communications at The St. Joe Company, developed much of the NoFlo area, attributes this new route to removing the barrier that previously prevented New Yorkers from visiting or relocating to the area.
Prior to this flight, the lack of convenient air service made Watersound an unappealing option for many New Yorkers seeking a Florida vacation or retirement destination. However, with its proximity to New York City now reduced to under 2.5 hours, it's no wonder that the ad campaign is reaping significant rewards.
"The campaign is still very new, having just launched in December," says Kerrigan, "and we have seen an approximately 1,500% increase in weekly visitors from New York to www.watersound.com as our marketing campaign has rolled out and New Yorkers are looking for more information."
The increased air traffic has resulted in a surge of hotel bookings, with many travelers discovering the charm of Watersound's luxury hotels. As Kerrigan puts it, "We often refer to our hotels as the 'front porch' of the Watersound community." The natural sequence that occurs when visitors stay in these hotels and fall in love with the area is undeniable.
The Watersound community caters to various lifestyles, from those seeking a slower pace of life to those who prefer more luxury and tranquility. Local real estate agent Allison Freeman notes that neighborhoods like Rosemary Beach offer an "European Colonial/U.S. Southern" style, while Alys Beach boasts a more Antiguan or Bermudian feel.
The area's connectivity is also noteworthy, with a bike path running the full 26 miles of the 30A highway, allowing residents to easily access neighboring towns and amenities. Wine festivals, live music events, and outdoor activities like cycling and hiking are all part of the community's vibrant calendar.
As Watersound continues to grow in popularity, it's essential for potential buyers and visitors to understand that this luxury market offers something unique – a peaceful retreat from the fast pace of New York City without sacrificing luxury. With its stunning natural beauty, charming neighborhoods, and relaxed atmosphere, NoFlo is an attractive destination for those seeking an idyllic winter escape.
The Watersound community's growth has been fueled by post-pandemic migration and increased popularity of remote work, drawing Americans from the Midwest and Northeast to the Southeast. The quality of life, highly rated schools, and sense of safety have all contributed to its appeal. However, the area is also facing a buyer's market, with inventory levels higher than average.
As Watersound solidifies its position as a top vacation destination for New Yorkers, it's clear that this charming community has finally emerged from the shadows to reveal its unique charm and beauty.
... I mean, I get it, Watersound is pretty cute and all, but why do we have to hear about it now? Can't they just let Northwest Florida chill on their own for a sec? And 1,500% increase in visitors from NY in one month? That's crazy! I'm surprised the prices haven't skyrocketed yet... not sure how much longer these luxury hotels are gonna stay within reach 
. Anyway, seems like Watersound is all about that chill vibes and beachy life 
, which I guess is nice for those looking to escape NYC winters.
. It's like when we get stuck in our daily routines, we forget that there's a whole world waiting to be explored and experienced. And I think that's what Watersound offers – a chance to escape the cold and fast pace of winter and connect with nature in a more meaningful way. It's all about finding that balance between luxury and simplicity, you know? 
. I mean, 1,500% increase in visitors from NY? That sounds like a pretty big jump to me! 
And yeah, the convenience of direct flights is awesome, but what about the rest of us who can't make it out there easily? 
And don't even get me started on the whole "luxury market" thing... doesn't sound too appealing to me 
. I'd rather explore some other options for a winter escape that are closer to home 
. While I appreciate the laid-back atmosphere and natural beauty, I'm curious to see how the area will handle increased traffic and development in the future 
.
. Nonetheless, for those seeking a peaceful retreat from New York City, Watersound seems like an attractive destination that offers both luxury and natural beauty 
.
! Its like, who needs the city when you can have a beachside retreat with luxury hotels and bike paths? 
The community's got that super relaxed vibe going on, perfect for those looking to escape the fast pace of NYC 
. And with remote work being all the rage, its no surprise more people are flocking to watersound. 
i mean, don't get me wrong, it's def a beautiful place, but is that all there is to it? maybe we should be focusing on finding ways to make nyc more chill and not necessarily fleeing to another state 
! Like, who wouldn't want to escape the cold NYC winters and chill on some gorgeous white-sand beaches? It's amazing how one direct flight can make all the difference for a community that was kinda hidden gem until now 
The bike path and outdoor activities are gonna be a total game-changer too, allowing people to connect with nature and each other. All in all, Watersound is like the perfect antidote for those feeling burnt out from city life. It's great to see it getting more love now that flights are faster! 
. The laid-back atmosphere and natural beauty must be really appealing, especially after a pandemic and everyone wanting to escape 
. But, I wonder if Watersound is also ready for the increased tourism - I've read it's got a buyer's market which could affect some people's plans 
️. It's awesome that New Yorkers can now easily escape the cold winter vibes for some sun-soaked fun in Watersound. But I gotta wonder, what's really driving all this interest? Is it just the laid-back atmosphere or are there more factors at play? 
Still, it's great that Watersound is offering something unique and peaceful for people to escape to during the winter months.
and can we talk about how cute the rosemary beach neighborhood sounds? european colonial style sounds like my fave aesthetic ever! 
i'm definitely adding watersound to my bucket list ASAP
. The fact that Watersound offers something unique like luxury and tranquility without being too fast-paced is really attractive. I can see why people are flocking there. One thing I'd love to know more about is how the community handles the influx of new residents, especially in a buyer's market