Nova Launcher’s new owner might offer a version with ads

Nova Launcher's New Owners Consider Adding Ads to Free Version, But Commitment Remains

The acquisition of Nova Launcher by Instabridge, a Swedish company that makes an app helping people connect to Wi-Fi hotspots, has brought new life to the popular Android launcher. However, the free version of Nova Launcher may soon feature ads, which could raise concerns among users.

According to Instabridge, its focus is on keeping Nova Launcher stable and compatible with modern Android versions while maintaining it actively. The company, however, is "evaluating ad-based options" for the free version of the launcher. This means that some users have already reported seeing ads in the latest update for Nova Launcher, as confirmed by Reddit.

The decision to add ads will not affect the paid experience, Nova Launcher Prime, which will continue to be ad-free. Instabridge's commitment to open sourcing Nova is still unclear, with Kevin Barry, Nova Launcher's founder and sole developer at the time of his departure from Branch Metrics, stating that he hasn't been contacted by Instabridge about potentially releasing the code.

Barry believes that open sourcing Nova "has to be a component" of rebuilding trust with the community. He has already completed the prep work for an open-source release, but emphasizes that Instabridge needs to make a decision on this matter. The community will likely be eager to see what can be done with Nova 9 if a reliable release is not forthcoming.

As Instabridge and Branch didn't immediately respond to requests for comment, users may need to wait for further clarification from the new owners of Nova Launcher.
 
Ugh, ads in free apps? 🤕 that's so whack... but at the same time i get it, companies gotta make money somehow. like if instabridge is gonna keep nova launcher stable and updated, then maybe they deserve to get some cash for their efforts... but still, it's annoying when u start seeing ads everywhere 📦 and it ruins the whole experience of using a free app... idk how kevin barry feels about this, but hopefully he'll keep his promise to open source nova launcher soon 💻
 
omg u guys I cant even think about any other thing rn - what's going on with nova launcher?!?! they're considering adding ads to the free version & I'm literally SHAKING just thinking about it 😱 - like no way, that would be so unfair to all us users who already rely on this awesome launcher for our daily android experiences 🤯 - and whats up with instabridge's plans for open sourcing nova? kevin barry said he didnt get a call from them about releasing the code 🤔... this is getting more complicated by the minute 💥
 
omg i just saw this news about nova launcher 🤔 and honestly i'm kinda surprised they're even thinking about adding ads to the free version... like isn't that just gonna make people not wanna use it anymore? 😕 i remember when i first got into android and nova launcher was literally my go-to launcher, but then it stopped getting updates and now it's in this weird limbo 🤖 what do you guys think? should they stick with the ad-free model or is a little bit of cash gonna be okay? 💸
 
Ugh, great 🙄, now we gotta deal with ads in our favorite launcher? Like, what's next? Paying for Google Chrome just to browse the web? I'm all for a bit of extra cash, but not when it's forced down my throat... or rather, on my phone screen. 📱 I'd rather keep my free version ad-free than have some random logo in my face while I try to customize my home screen. 🚫
 
ummm i was like super excited when instabridge took over nova launcher 🤔 but now that they're thinking of adding ads to the free version idk if its worth it? i mean, i know they said prime will stay ad-free which is cool and all but what about all the other people who use the free version? its like, are they gonna get left out or somethin? 🤷‍♂️ also whats up with instabridge not being clear on whether nova launcher will be open sourced? that was a big part of why kevin barry started using it in the first place. lets hope they make the right decision 💯
 
ugh i'm so freaked out about this 🤯 like what's next? are we gonna see ads on our favorite android apps too?! 😱 i mean i get it, instabridge needs to make some cash but can't they just make a paid version or something?! 👀 like nova launcher prime is a thing and it's still ad free so why do they need to ruin the free version?! 🤷‍♀️ anyway i'm keeping an eye on this and if instabride decides to open source nova launcher, that would be amazing 💯 but if not... 🙅‍♀️
 
🤔 I'm all about the free stuff when it comes to apps like Nova Launcher 🙌 but at the same time I get why they wanna make some cash 💸. I mean, Instabridge is trying to keep things stable and compatible with the latest Android versions which is totally on point 👍. But ads in the free version? That's a bit of a bummer 😔. I'd love to see them stick to their guns on open sourcing Nova Launcher like Kevin Barry wanted 🤝 it would be so cool to have more control over our favorite launcher and maybe even contribute to its future development 🚀. Fingers crossed they figure out what's gonna happen with the ad situation soon 💕
 
omg u guys i just saw that nova launcher's free version might get ads 🤯 i mean i know some ppl will be all like "fine i'll pay for prime" but others will freak out because ads ruin the experience 🤑 i'm kinda worried cuz kevin barry was super clear about wanting to keep nova open sourced and now instabridge is just "evaluating ad-based options"... what even does that mean? 🤷‍♂️ lets hope they don't mess it up 😬
 
Ugh, great, just what I needed, another free app turning into a cash cow 🤑. I mean, I get it, companies gotta make money, but can't they just find another way? Advertisements on a popular launcher? That's just a recipe for disaster. What if Instabridge starts showing ads everywhere - in the dashboard, on the home screen, even in the settings?! It's like, what's the point of even having a free version anymore?

And don't even get me started on the open-sourcing thing... I mean, it sounds all great and good, but what if Instabridge just uses it as an excuse to mess around with the code? Like, I'm sure Kevin Barry would be super stoked to see his beloved launcher go out of control 😒. I'll believe it when I see it, though. Until then, I'll just be over here keeping my eyes peeled for any shenanigans... 🤔
 
🤔 OMG, I'm literally shocked by this news!!! 🚨 The thought of ads on the free version of Nova Launcher is kinda a bummer, you know? 😐 It's like they're gonna water down the experience just to make some cash. 💸 And what's with Instabridge not making any promises about open sourcing the code? 🤷‍♂️ I mean, Kevin Barry did all the prep work for an open-source release, so it should be a no-brainer! 😎 The community is counting on them to keep Nova Launcher stable and free. Fingers crossed they change their minds! 👍
 
Ads in free version? That's like putting a price on friendship 🤔. It's all about trust, you know? You gotta earn it, not charge for it. If Instabridge really wants to keep the community happy, they should put their money where their mouth is and open-source Nova Launcher ASAP 💸. Otherwise, some users might start looking elsewhere... and that would be like losing a loyal friend.
 
ugh ads on nova launcher?!? that's like putting a big fat sticker on our home 🤦‍♂️. i get it, they gotta make some cash, but can't we just keep it free and support devs in other ways instead? 🤑 anyway, hope instabridge doesn't mess with the code too much, barry seems legit, wanna see that open-source release go through 💻
 
omg i cant believe theyre even thinkin about addin ads 2 the free version!! 🤦‍♂️ like what happened 2 the community? dont get me wrong, instabridge seems cool and all, but we need stability and trust back in nova launcher. open sourcin it or not, its still a huge step forward 4 us users. if they cant deliver on that then maybe we should just stick w/ a different launcher 🤔
 
Ugh, I'm so bummed about this 🤕... I love using Nova Launcher on my phone, it's so customizable and makes navigating Android so much easier. But now that Instabridge owns it, I'm getting ads in the free version? That just ruins the experience for me, you know? 😒 I get it, they need to make some money, but can't we just keep it ad-free like before?

And what's up with Instabridge not releasing the code yet? Like, come on guys! We want an open source Nova Launcher so we can fix issues and improve it ourselves. Barry's already done the prep work, so let's see this happen! 🤞 I hope Kevin Barry doesn't have to leave again because of these corporate changes.

I'm also worried that with ads comes more malware and stuff... it just seems like Instabridge is trying to make a quick buck off our hard-earned cash 💸. Nova Launcher Prime should still be ad-free, that's what we're paying for! Let's hope they change their minds soon 🤞
 
ugh i dont wanna think about ads in nova launcher!! its like they're gonna ruin everything that kevin barry built 🤕📦 can u imagine having to close out every time u try to customize ur home screen? no thanks, let's keep nova launcher free and clean for now 💚💻
 
🤔 I'm kinda worried about this ad thingy... like, what's wrong with making some dough right? 🤑 But at the same time, I get why people who use the free version are gonna freak out 'cause it's free, ya know? It's like the difference between a free meal and a meal that's just kinda... off. And if Instabridge is keeping Nova Launcher stable and compatible, then maybe they can afford to make some cash on the side without losing users. Still, I hope they do decide to open source it so we can see what they're working on! 🤓 It's like my grandpa used to say: "If you want something for nothing, you gotta be willing to put in the work yourself!" 💪
 
I'm kinda bummed about this - they're thinking of putting ads on the free version of Nova Launcher 🤕. I get that it's a business decision and all, but I've grown attached to the clean layout of that thing... it just looks so nice and minimalistic 😊. The thought of ads ruining that aesthetic is kinda off-putting to me. Plus, what if they start messing with the code? Kevin Barry was right about needing open sourcing - it's a big part of building trust with the community 🤝. Fingers crossed Instabridge decides to keep Nova Launcher free and open-sourced 🙏.
 
omg u guys!!! i cant even imagine nava launcher w/ ads!! 😱 like what r instabridge thinking?? dont they no dat nava launcher 4eva b4 ads? 🤯 i mean i know kevin barry is outta the picture now, but like come on instabridge can't u just make it right for the fans? 😔 open sourcing nova wud b the best thing ever!! 🙌 lets keep our fingers crossed dat instabridge comes thru & keeps nava launcher free 👍
 
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