A Virginia-based startup called Operation Bluebird is taking a drastic step to revive Twitter, the social media platform that Elon Musk sold to X Corporation for $44 billion last year. In an effort to reclaim the brand's iconic name and logo, Operation Bluebird has filed a petition with the US Patent and Trademark Office, requesting that the federal agency cancel X's trademarks on "Twitter" and "tweet." The startup claims that X has effectively abandoned these marks since it changed its company name and branding identity from Twitter to X.
According to Michael Peroff, an Illinois attorney and founder of Operation Bluebird, more social media platforms have emerged in the years following Musk's takeover, but none have matched Twitter's scale or brand recognition. Peroff argues that a new version of Twitter would fill this void and potentially rekindle some of the magic that made the platform so popular in its early days.
The startup's plan is to launch a social network under the name Twitter.new, possibly as early as late next year, with a working prototype already developed and user handles being reserved. However, it remains to be seen whether this effort will be successful, particularly since X Corporation has not responded to requests for comment.
Trademark experts have mixed views on Operation Bluebird's chances of success. Mark Lemley, a Stanford Law professor, believes that X might be able to defend the Twitter marks if it can show that it plans to use them again, while Mark Jaffe, an intellectual property attorney in California, thinks that X Corporation may face a difficult battle to keep these trademarks.
Ultimately, only time will tell whether Operation Bluebird's ambitious plan will succeed in reviving Twitter and reclaiming its place as a major player in the social media landscape.
According to Michael Peroff, an Illinois attorney and founder of Operation Bluebird, more social media platforms have emerged in the years following Musk's takeover, but none have matched Twitter's scale or brand recognition. Peroff argues that a new version of Twitter would fill this void and potentially rekindle some of the magic that made the platform so popular in its early days.
The startup's plan is to launch a social network under the name Twitter.new, possibly as early as late next year, with a working prototype already developed and user handles being reserved. However, it remains to be seen whether this effort will be successful, particularly since X Corporation has not responded to requests for comment.
Trademark experts have mixed views on Operation Bluebird's chances of success. Mark Lemley, a Stanford Law professor, believes that X might be able to defend the Twitter marks if it can show that it plans to use them again, while Mark Jaffe, an intellectual property attorney in California, thinks that X Corporation may face a difficult battle to keep these trademarks.
Ultimately, only time will tell whether Operation Bluebird's ambitious plan will succeed in reviving Twitter and reclaiming its place as a major player in the social media landscape.
They just sold Twitter to this startup and now they're trying to take it back? Like, what's next? 
And honestly, I'm kinda curious about this new version of Twitter that Operation Bluebird is planning. Could be interesting... might even bring some life back to the platform after Elon's messy takeover 
But at the same time, trademarks and all that jazz can get pretty complicated. Fingers crossed for the new Twitter, though! 
! The idea of having a fresh start with a revamped layout and all that jazz is giving me life 
. But at the same time, I gotta wonder if they're biting off more than they can chew... like, have you seen the state of social media lately? 
It's so chaotic. 
. I'm all for a new iteration of Twitter with a modern design and features that keep up with the times 
. Let's see how this plays out... fingers crossed 
so like operation bluebird is trying to revive twitter lol and they actually think it can happen 
idk about this but i do think theres a huge gap in the market for a new twttr (sorry had to) since x corp kinda abandoned the brand after elon musk sold it. but at the same time im worried they dont know what theyre doing lol like trademark law is super complicated 
lets just see how this all plays out i guess
. Some startup called Operation Bluebird is trying to revive the brand, but I'm not holding my breath 
. They're filing a petition with the US Patent and Trademark Office to cancel X's trademarks on "Twitter" and "tweet", which seems like a long shot 
. Mark my words...
. The fact that X Corp hasn't even responded to requests for comment is already a major red flag 
, but I mean if anyone can make this happen, it's the people behind #Twitter.new 
. I'm not sure how Operation Bluebird plans to do that, but I hope they can pull it off! 
. I mean, one thing's for sure - if they do manage to revive Twitter, it'll be huge! 
. Let's see how this all plays out! 
operation bluebird seems legit tho, i mean who wouldn't want to relive the good old days of twitter? 
like who wouldn't want to revive twitter at its former glory? i mean we've been missing that iconic blue bird logo everywhere 
. I mean, who doesn't want to see Twitter back to its old self? The nostalgia is real! 
It's crazy how much of an impact Twitter had on our online lives, and if Operation Bluebird can make it happen, that'd be amazing. I'm curious to see what kind of changes they'll make to the platform - will it still be the same but with new features? Will they try to incorporate some of the old magic from Twitter 2.0? 
i feel like this is such an exciting development for us twitters... 
fingers crossed for you guys 
. I think Operation Bluebird is a genius idea! Who needs X when you have the real deal, right? 
I'm already imagining all the memes and funny tweets we'll make on this new version of Twitter 
. Can you imagine how epic it would be to have the blue bird back? 
? I miss that addictive scroll through my timeline 
! Operation Bluebird's idea of launching Twitter.new is kinda cool 
, but like, will it be the real deal? 
. Fingers crossed for a new Twitter that doesn't suck