Patreon Unveils Discovery Feed and New Social Features in Bid to Dethrone Mainstream Social Media Platforms
Patreon, the membership service for creators, has been positioning itself as an alternative to algorithmic social media platforms. Now, the company is adding a discovery feed and new social features that will allow its users to grow their audience without relying on mainstream platforms.
The discovery feed, dubbed "Quips," allows creators to share non-paywalled updates with their patrons, including text, photos, or videos. Quips can be browsed through by patrons via the app's redesigned "home" feed, which includes recommended posts from creators they're already following - but also has an option for users to see only posts from creators they're subscribed to.
CEO Jack Conte says Patreon is competing with social media platforms that have failed to deliver on their promise of artist-friendly experiences. "I don't think of it as competing with Instagram," he said in a recent update. "I feel like we're competing with what Instagram should have and could have become, but did not."
The new features are aimed at giving creators an alternative to social media platforms that prioritize engagement over creator well-being. The company is walking a fine line between offering a discovery feed and becoming another algorithmic platform.
Despite the caution, early signs suggest that Quips will be beneficial for creators. Conte reported that beta testers have seen a significant rise in new free memberships from the feature. Paid subscribers have also shown promise, with around 5-10% of new members coming from Quips.
Patreon plans to roll out these updates slowly, with full availability expected sometime next year. Creators who want access to Quips sooner can join a waitlist for the beta version.
Patreon, the membership service for creators, has been positioning itself as an alternative to algorithmic social media platforms. Now, the company is adding a discovery feed and new social features that will allow its users to grow their audience without relying on mainstream platforms.
The discovery feed, dubbed "Quips," allows creators to share non-paywalled updates with their patrons, including text, photos, or videos. Quips can be browsed through by patrons via the app's redesigned "home" feed, which includes recommended posts from creators they're already following - but also has an option for users to see only posts from creators they're subscribed to.
CEO Jack Conte says Patreon is competing with social media platforms that have failed to deliver on their promise of artist-friendly experiences. "I don't think of it as competing with Instagram," he said in a recent update. "I feel like we're competing with what Instagram should have and could have become, but did not."
The new features are aimed at giving creators an alternative to social media platforms that prioritize engagement over creator well-being. The company is walking a fine line between offering a discovery feed and becoming another algorithmic platform.
Despite the caution, early signs suggest that Quips will be beneficial for creators. Conte reported that beta testers have seen a significant rise in new free memberships from the feature. Paid subscribers have also shown promise, with around 5-10% of new members coming from Quips.
Patreon plans to roll out these updates slowly, with full availability expected sometime next year. Creators who want access to Quips sooner can join a waitlist for the beta version.