Patreon's New Social Features Raise Concerns Over Platform Evolution
In an effort to further establish itself as a healthier alternative to algorithmic social media platforms for content creators, Patreon has introduced several new features aimed at enhancing user engagement and interaction. The membership service is now incorporating a discovery feed, called Quips, which allows creators to share non-paying updates that can include text, photos, or videos.
This development has raised concerns about Patreon's evolving approach, as the platform now seems to be blurring the lines between its own social media features and traditional platforms like Instagram. According to Jack Conte, Patreon CEO, this is a deliberate strategy aimed at allowing creators to grow their audience without relying on other platforms that may not prioritize their success.
"I don't think of it as competing with Instagram... I feel like we're competing with what Instagram should have and could have become, but did not," Conte said in an update shared on his Patreon page. By providing a platform for creators to share updates in a more social format, Patreon is effectively challenging the algorithms that dominate mainstream social media.
While the new features may seem similar to those found on existing platforms, Patreon has taken steps to maintain its core mission of supporting creators. The membership-only "home" feed will still deliver updates only from creators that users are already following, ensuring a focus on long-term relationships between artists and their audiences.
Initially, the results appear promising, with beta testers reporting significant increases in new free memberships through the Quips feature. However, paid subscribers have seen a more modest rise, ranging around 5-10 percent. Conte remains optimistic about the potential of Quips to drive paid growth, but this fine-tuned balance between discovery and subscription models will likely be closely monitored.
Patreon plans to roll out these updates gradually, with full availability expected sometime next year. For those eager to access Quips sooner, a waitlist has been established for beta testers. As the platform continues to evolve, it remains to be seen whether Patreon's bold move will ultimately succeed in providing creators with an alternative to mainstream social media platforms.
In an effort to further establish itself as a healthier alternative to algorithmic social media platforms for content creators, Patreon has introduced several new features aimed at enhancing user engagement and interaction. The membership service is now incorporating a discovery feed, called Quips, which allows creators to share non-paying updates that can include text, photos, or videos.
This development has raised concerns about Patreon's evolving approach, as the platform now seems to be blurring the lines between its own social media features and traditional platforms like Instagram. According to Jack Conte, Patreon CEO, this is a deliberate strategy aimed at allowing creators to grow their audience without relying on other platforms that may not prioritize their success.
"I don't think of it as competing with Instagram... I feel like we're competing with what Instagram should have and could have become, but did not," Conte said in an update shared on his Patreon page. By providing a platform for creators to share updates in a more social format, Patreon is effectively challenging the algorithms that dominate mainstream social media.
While the new features may seem similar to those found on existing platforms, Patreon has taken steps to maintain its core mission of supporting creators. The membership-only "home" feed will still deliver updates only from creators that users are already following, ensuring a focus on long-term relationships between artists and their audiences.
Initially, the results appear promising, with beta testers reporting significant increases in new free memberships through the Quips feature. However, paid subscribers have seen a more modest rise, ranging around 5-10 percent. Conte remains optimistic about the potential of Quips to drive paid growth, but this fine-tuned balance between discovery and subscription models will likely be closely monitored.
Patreon plans to roll out these updates gradually, with full availability expected sometime next year. For those eager to access Quips sooner, a waitlist has been established for beta testers. As the platform continues to evolve, it remains to be seen whether Patreon's bold move will ultimately succeed in providing creators with an alternative to mainstream social media platforms.