Music startup Reactional Music has partnered with music rights collection platform MusicInfra, further solidifying its position in the rapidly growing interactive gaming music market. Founded by classical composer Jesper Nordin, Reactional Music's cutting-edge music engine allows video game developers to create personalized, interactive soundtracks from a vast library of 6 million licensed songs.
Through this partnership, Reactional users will now have access to MusicInfra's comprehensive rights management platform, ensuring that all music used in their games is accurately tracked and compensated. This move marks a significant step forward for the gaming industry, as it paves the way for more efficient and fair monetization of music used in interactive experiences.
According to Björn Lindvall, CEO and co-founder of MusicInfra, the platform's technology speeds up record-keeping between digital platforms and rightsholders, ultimately improving and increasing royalty revenue collection. The partnership will enable Reactional to bring popular music to "gaming's billions of players," removing key barriers that have previously hindered collaboration between the gaming and music industries.
Reactional Music CEO Matt Connors highlighted the importance of MusicInfra's platform in a statement, saying it will help bridge the gap between these two massive entertainment industries. With MusicInfra on board, Reactional is poised to capitalize on the significant revenue streams that interactive soundtracks can generate, providing a new and exciting opportunity for music creators and rightsholders alike.
As the global gaming market continues to expand, this partnership highlights the growing intersection of music and technology in the industry. By harnessing the power of MusicInfra's rights management platform, Reactional Music is well-positioned to capitalize on the vast potential of interactive soundtracks, ensuring that the creative and commercial possibilities for music are fully realized.
Through this partnership, Reactional users will now have access to MusicInfra's comprehensive rights management platform, ensuring that all music used in their games is accurately tracked and compensated. This move marks a significant step forward for the gaming industry, as it paves the way for more efficient and fair monetization of music used in interactive experiences.
According to Björn Lindvall, CEO and co-founder of MusicInfra, the platform's technology speeds up record-keeping between digital platforms and rightsholders, ultimately improving and increasing royalty revenue collection. The partnership will enable Reactional to bring popular music to "gaming's billions of players," removing key barriers that have previously hindered collaboration between the gaming and music industries.
Reactional Music CEO Matt Connors highlighted the importance of MusicInfra's platform in a statement, saying it will help bridge the gap between these two massive entertainment industries. With MusicInfra on board, Reactional is poised to capitalize on the significant revenue streams that interactive soundtracks can generate, providing a new and exciting opportunity for music creators and rightsholders alike.
As the global gaming market continues to expand, this partnership highlights the growing intersection of music and technology in the industry. By harnessing the power of MusicInfra's rights management platform, Reactional Music is well-positioned to capitalize on the vast potential of interactive soundtracks, ensuring that the creative and commercial possibilities for music are fully realized.
this partnership makes total sense - think about it, if they can get all those popular songs in there, gamers will actually wanna play games again! no more generic electronic soundtrack nonsense...now we got a chance to see some real tunes in the background of our fave games. btw, 6 million licensed songs is insane! that's like, a huge library 
this partnership is a win-win 4 everyone involved 
can't wait 2 see what kind of sick beats & soundtracks come outta this collab 
it's all about makin' music more accessible & fair 
and it's also creating new opportunities for artists to get their music out there 
the future is all about this interactive soundtracks thing and reactional is leading the charge 
I mean, congrats to Reactional Music and MusicInfra, but let's be real, this just means more noise in an already crowded space 
. It's about time these two industries got together and made music rights collection a thing of the past (or at least less frustrating for creators & rightsholders alike).
. And what about the royalties themselves? Are we sure that MusicInfra's tech is actually increasing revenue collection? Want to see some concrete numbers before I start singing the praises of Reactional Music 
this partnership is like a game changer for reactional music i mean think about it they got access to 6 million licensed songs now with musicinfra's rights management platform they can create these epic soundtracks for games and not worry about getting royalties screwed up or anything, its all legit 
. Seriously though, it's amazing how tech is bringing these two industries together. As a gamer myself, I'm excited to see what kind of sick soundtracks we'll get to hear from popular artists. And for the music creators out there, this partnership could be a game-changer (pun intended) 
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. Can't wait to see what Reactional comes up with next...
...
. Still, it's a huge step forward for the industry! 
reactional music is on fire 