TikTok's Union Busting Tactics Exposed as Moderators Take Fight to Tribunal
The social media giant's decision to fire hundreds of UK-based content moderators just before they were set to vote on forming a union has sparked accusations of "oppressive and intimidating" union busting. About 400 moderators, who are exposed to extreme and violent content daily, had their jobs axed as part of TikTok's global restructuring process.
The Communication Workers Union (CWU), which represents the affected moderators, claims that the layoffs were a deliberate attempt to prevent workers from forming a collective bargaining unit, thereby limiting their ability to negotiate better working conditions and protections. The union argues that TikTok is guilty of unfair dismissal and breaching trade union laws.
TikTok, however, denies any wrongdoing, describing the claim as "baseless" and claiming that the sackings were part of a necessary global restructuring process involving roles in the UK, south Asia, and other regions where AI-powered moderation tools are being used to automate content removal. According to TikTok, 91% of transgressive content is now removed automatically by these tools.
However, John Chadfield, national officer for tech workers at the CWU, disagrees, stating that "this is holding TikTok to account for union busting." He emphasizes that content moderators are exposed to high-pressure work environments with minimal resources and inadequate support, making their jobs extremely demanding and potentially hazardous.
The dispute began in August 2025, when the union was poised to ballot hundreds of moderators who were responsible for vetting posts for compliance with TikTok's rules. The proposed bargaining unit faced redundancy due to restructuring, prompting the claim against TikTok.
Supporters of the content moderators, including Rosa Curling, co-executive director of the tech justice non-profit Foxglove, describe TikTok's actions as "appalling," arguing that the platform is prioritizing profits over user safety and worker well-being. The employment tribunal has been called upon to force TikTok to change its ways.
According to Michael Newman, a partner at the law firm Leigh Day, this case highlights the importance of workers banding together to challenge the might of big tech firms and ensures that AI-driven cost savings do not obscure vital safety concerns.
The social media giant's decision to fire hundreds of UK-based content moderators just before they were set to vote on forming a union has sparked accusations of "oppressive and intimidating" union busting. About 400 moderators, who are exposed to extreme and violent content daily, had their jobs axed as part of TikTok's global restructuring process.
The Communication Workers Union (CWU), which represents the affected moderators, claims that the layoffs were a deliberate attempt to prevent workers from forming a collective bargaining unit, thereby limiting their ability to negotiate better working conditions and protections. The union argues that TikTok is guilty of unfair dismissal and breaching trade union laws.
TikTok, however, denies any wrongdoing, describing the claim as "baseless" and claiming that the sackings were part of a necessary global restructuring process involving roles in the UK, south Asia, and other regions where AI-powered moderation tools are being used to automate content removal. According to TikTok, 91% of transgressive content is now removed automatically by these tools.
However, John Chadfield, national officer for tech workers at the CWU, disagrees, stating that "this is holding TikTok to account for union busting." He emphasizes that content moderators are exposed to high-pressure work environments with minimal resources and inadequate support, making their jobs extremely demanding and potentially hazardous.
The dispute began in August 2025, when the union was poised to ballot hundreds of moderators who were responsible for vetting posts for compliance with TikTok's rules. The proposed bargaining unit faced redundancy due to restructuring, prompting the claim against TikTok.
Supporters of the content moderators, including Rosa Curling, co-executive director of the tech justice non-profit Foxglove, describe TikTok's actions as "appalling," arguing that the platform is prioritizing profits over user safety and worker well-being. The employment tribunal has been called upon to force TikTok to change its ways.
According to Michael Newman, a partner at the law firm Leigh Day, this case highlights the importance of workers banding together to challenge the might of big tech firms and ensures that AI-driven cost savings do not obscure vital safety concerns.