Korean Brands Take Skincare by Storm in Britain, as High-Street Players Make a Mark
The UK skincare market has been transformed this year, with South Korean brands leading the charge. The likes of Yepoda, TirTir, Anua, Aestura, KraveBeauty, Beauty of Joseon, Dr Althea, Innisfree, Laneige and Then I Met You have captured the hearts (and wallets) of British consumers, luring them away from traditional products with their innovative formulas and affordable prices.
Among these newcomers, one brand stands out for its elegant and soothing sunscreens. Beauty of Joseon's Relief Sun Rice + Probiotics SPF50+ is a game-changer, delivering exceptional hydration without the greasiness, making it perfect for everyday use. The fact that it costs just £15.50 makes it an unbeatable value proposition.
France, too, has maintained its reputation in skincare, with brands like Mimétique and The Ordinary showcasing their prowess. Mimétique's Skin Cloud cleansing balm is a masterclass in gentle yet effective cleaning, while The Ordinary's GF 15% Solution anti-ageing serum is a remarkable revelation at just £13.50.
The high-street has also experienced a breakthrough of sorts, with The Ordinary shaking up the market with its affordable retinoid technology. Meanwhile, Hair+Me deserves credit for pioneering prescription hair-loss treatments that cater to customers with limited access to medical solutions.
Perhaps most excitingly, mineral sunscreen is making a comeback in a big way, thanks in part to Sunsolve MD's innovative zinc-oxide face creams. With its elegant design and compatibility with makeup, Sunsolve has helped pave the way for a new generation of sunscreens that are both effective and fashionable.
But there's one product still missing from the UK market: INN Beauty Project's Mineral Sun Glow, a tinted facial sunscreen that's already won rave reviews in the US. With its relatively low price point and impressive formula, it's only a matter of time before it hits British shelves – and judging by my track record with this product, I'll be eagerly anticipating its arrival.
The UK skincare market has been transformed this year, with South Korean brands leading the charge. The likes of Yepoda, TirTir, Anua, Aestura, KraveBeauty, Beauty of Joseon, Dr Althea, Innisfree, Laneige and Then I Met You have captured the hearts (and wallets) of British consumers, luring them away from traditional products with their innovative formulas and affordable prices.
Among these newcomers, one brand stands out for its elegant and soothing sunscreens. Beauty of Joseon's Relief Sun Rice + Probiotics SPF50+ is a game-changer, delivering exceptional hydration without the greasiness, making it perfect for everyday use. The fact that it costs just £15.50 makes it an unbeatable value proposition.
France, too, has maintained its reputation in skincare, with brands like Mimétique and The Ordinary showcasing their prowess. Mimétique's Skin Cloud cleansing balm is a masterclass in gentle yet effective cleaning, while The Ordinary's GF 15% Solution anti-ageing serum is a remarkable revelation at just £13.50.
The high-street has also experienced a breakthrough of sorts, with The Ordinary shaking up the market with its affordable retinoid technology. Meanwhile, Hair+Me deserves credit for pioneering prescription hair-loss treatments that cater to customers with limited access to medical solutions.
Perhaps most excitingly, mineral sunscreen is making a comeback in a big way, thanks in part to Sunsolve MD's innovative zinc-oxide face creams. With its elegant design and compatibility with makeup, Sunsolve has helped pave the way for a new generation of sunscreens that are both effective and fashionable.
But there's one product still missing from the UK market: INN Beauty Project's Mineral Sun Glow, a tinted facial sunscreen that's already won rave reviews in the US. With its relatively low price point and impressive formula, it's only a matter of time before it hits British shelves – and judging by my track record with this product, I'll be eagerly anticipating its arrival.
.
.
Still, I'm keeping an eye out for INN Beauty Project's Mineral Sun Glow, which has won rave reviews in the US. With its relatively low price point and impressive formula, it's only a matter of time before it hits British shelves 
.
️! Their US reviews are insane 
and at £15-£20, it's a no-brainer for summer. Can't believe we're still missing out on good tinted sunscreens in the UK... 
I'm loving the new skincare trends in the UK! The Korean brands are totally crushing it, and it's amazing to see affordable options with innovative formulas 
. I need to try out some of these products ASAP! Beauty of Joseon's Relief Sun Rice + Probiotics SPF50+ sounds like a dream product, hydration without greasiness is my ultimate skincare goal 
. France isn't forgotten either, The Ordinary's GF 15% Solution anti-ageing serum is giving me life 
. And can we talk about mineral sunscreen making a comeback? Sunsolve MD's zinc-oxide face creams are on my wishlist ASAP 
. Bring on the INN Beauty Project's Mineral Sun Glow, I'm ready to glow! 
£15.50 for a sunscreen that won't clog your pores and doesn't feel like a grease factory? Mind. Blown. The Ordinary is also doing the skincare community proud, I mean who else can make retinoid tech affordable at £13.50? 
Mineral sunscreens are back and better than ever, Sunsolve MD's got it on lock 
I'm literally dying to get my hands on INN Beauty Project's Mineral Sun Glow, has anyone tried it yet? 