Francis Ford Coppola is facing financial struggles after his 2024 film Megalopolis underperformed at the box office. The director had to fork over $100 million of his own money for production and release, but the movie grossed only $14.4 million – roughly the same as a French biopic about Charles Aznavour that was released the same year but four times cheaper.
Coppola's financial woes are now being alleviated by a rather unusual means: selling one of his prized watches, designed by FP Journe. The watch, known as FFC, is an expensive timepiece with a unique feature – an armored hand in the middle of the face that moves to display the time, effectively reinventing the way we tell time.
The fact that Coppola's watch is highly valuable adds another layer to its appeal. A prototype sold at auction in 2021 for nearly $3 million, and the latest version is expected to fetch around seven figures. What makes this watch so alluring? It seems Coppola has taken his passion project – which was already questionable by many – and turned it into an art piece that transcends time itself.
However, while the FFC might become a treasured possession for its buyer, it's essential to remember that Megalopolis remains a costly failure. The film cost Coppola millions of dollars in production and marketing, but only broke even after 82 seconds of runtime. So, how will he recoup his losses? Coppola is selling some of his other watches at lower prices, but the FFC is expected to bring him a much-needed financial boost.
As the article concludes, Francis Ford Coppola has never been one to shy away from taking risks and pouring money into ambitious projects that might not always pay off. At 86 years old, he's still riding out his losses with the same swagger and confidence that have defined his career. Whether Megalopolis marks the end of an era or just another chapter in Coppola's long history of artistic risk-taking remains to be seen – but one thing is certain: Francis Ford Coppola will always find a way to make it work, even if it means selling a few million-dollar timepieces along the way.
Coppola's financial woes are now being alleviated by a rather unusual means: selling one of his prized watches, designed by FP Journe. The watch, known as FFC, is an expensive timepiece with a unique feature – an armored hand in the middle of the face that moves to display the time, effectively reinventing the way we tell time.
The fact that Coppola's watch is highly valuable adds another layer to its appeal. A prototype sold at auction in 2021 for nearly $3 million, and the latest version is expected to fetch around seven figures. What makes this watch so alluring? It seems Coppola has taken his passion project – which was already questionable by many – and turned it into an art piece that transcends time itself.
However, while the FFC might become a treasured possession for its buyer, it's essential to remember that Megalopolis remains a costly failure. The film cost Coppola millions of dollars in production and marketing, but only broke even after 82 seconds of runtime. So, how will he recoup his losses? Coppola is selling some of his other watches at lower prices, but the FFC is expected to bring him a much-needed financial boost.
As the article concludes, Francis Ford Coppola has never been one to shy away from taking risks and pouring money into ambitious projects that might not always pay off. At 86 years old, he's still riding out his losses with the same swagger and confidence that have defined his career. Whether Megalopolis marks the end of an era or just another chapter in Coppola's long history of artistic risk-taking remains to be seen – but one thing is certain: Francis Ford Coppola will always find a way to make it work, even if it means selling a few million-dollar timepieces along the way.
francis ford coppola needs to think twice before putting his money where his mouth is... $100 million down the drain just because he wanted to chase a dream? that's just crazy talk 
and now he's gotta sell one of his super rare watches for like 7 figures just to cover his losses? what's next, selling his soul for a script? 
anyway, you gotta respect the guy for still riding tall at 86, but maybe it's time for him to take a step back and reassess which projects are worth the risk 
It's like, totally underrated... no, wait, that's not true, I've seen some pretty bad movies in my life and this one was straight trash 
. I mean, if I were him, I'd be worried sick about sinking $100 million into something that tanked so badly... but nope, Coppola just shrugs it off like it's nothing 
. Maybe he has a secret plan to revive the movie and make a killing on merch or something? 
But honestly, I'm not holding my breath, this one was a total bust 
.
. It's wild that he turned a potential flop into an art piece with his FFC watch tho 
), then maybe Megalopolis wasn't the flop we thought it was. It's like Coppola is saying, "Hey, I may not have made a commercial hit, but my art piece, FFC, is worth more than any amount of cash." That takes a lot of courage and conviction.
he's been through so much and his passion project megalopolis just didn't cut it like he hoped 
i think its cool that hes making money off his watch tho, its def a unique piece 
the way ppl are going on about its armored hand feature is actually kinda genius 
anyway, coppola's still got that fire in him and ill give him credit for never giving up on his dreams 
. anyway, I'm keeping an eye on FP Journe - those watches look so sleek and high-tech... gotta get one for myself!