FuboTV, a popular live TV streaming service, has made a surprise move by slashing prices for some of its subscription plans. The move comes as the company is facing a black-out of NBCUniversal channels, which are missing from Fubo's lineup since November.
The new prices will be in effect starting with billing cycles on or after January 1, 2026, and include a discount of up to 14.8% for certain plans. The Essential plan, previously priced at $85 per month, will now cost $74, while the Pro plan, which was previously $85, will be reduced to $75. The Elite plan, which used to be $95, will now be available for $84.
Fubo's decision to lower prices is seen as a strategic move aimed at retaining subscribers and gaining an edge over larger streaming services like YouTube TV and Amazon Prime Video. The company has been facing criticism from its customers, who have complained about price hikes and the loss of NBCUniversal channels.
According to Fubo, the new prices reflect the cost of NBCUniversal's networks being removed from its lineup. The company has accused NBCUniversal of using bundling tactics to force it to add expensive non-sports channels to its cheaper plans.
Fubo is also seeking permission from NBCUniversal to integrate Peacock into its channel store, which would allow subscribers to access additional content at no extra cost. However, NBCUniversal has denied Fubo's request, stating that they offered the same terms agreed upon by other distributors.
The move may be a tactic for Fubo to pressure NBCUniversal into agreeing to a deal rather than letting the partnership dissolve. Alternatively, it could be a sign that Fubo is willing to compromise on its partnerships in order to offer lower prices and stay competitive in the market.
The new prices will be in effect starting with billing cycles on or after January 1, 2026, and include a discount of up to 14.8% for certain plans. The Essential plan, previously priced at $85 per month, will now cost $74, while the Pro plan, which was previously $85, will be reduced to $75. The Elite plan, which used to be $95, will now be available for $84.
Fubo's decision to lower prices is seen as a strategic move aimed at retaining subscribers and gaining an edge over larger streaming services like YouTube TV and Amazon Prime Video. The company has been facing criticism from its customers, who have complained about price hikes and the loss of NBCUniversal channels.
According to Fubo, the new prices reflect the cost of NBCUniversal's networks being removed from its lineup. The company has accused NBCUniversal of using bundling tactics to force it to add expensive non-sports channels to its cheaper plans.
Fubo is also seeking permission from NBCUniversal to integrate Peacock into its channel store, which would allow subscribers to access additional content at no extra cost. However, NBCUniversal has denied Fubo's request, stating that they offered the same terms agreed upon by other distributors.
The move may be a tactic for Fubo to pressure NBCUniversal into agreeing to a deal rather than letting the partnership dissolve. Alternatively, it could be a sign that Fubo is willing to compromise on its partnerships in order to offer lower prices and stay competitive in the market.
. It's about time someone shakes things up in the streaming world. I think Fubo's trying to hold NBCUniversal's feet to the fire, but who knows if it'll actually work out? They gotta make some kinda deal or risk losing subscribers left and right 
! They're trying to win back some of those subscribers who were all like "nah, I can get better deals elsewhere" 
. And honestly, 14.8% is no joke - that's like a pretty penny off for some plans 
. I mean, NBCUniversal's been getting all mad about Fubo adding their channels to cheaper plans, but I'm all like... come on guys, it's just business 
. Either way, I'm just here for the cheaper prices 
so Fubo's gonna slash prices cuz they lost some big channels? that's like when my internet provider raises prices but still keeps all the extra features 
- like, one minute Fubo's going all out and charging top dollar for NBC channels, and the next they're slashing prices by like 15% or something? It seems kinda crazy to me... I get that they want to stay competitive with other streaming services, but cutting prices by that much just feels like a gamble 
.
. I think they're trying to hold onto those subscribers who are getting fed up with the price hikes and NBCUniversal drama 
.
.
. So this price cut might just be a way to push back and get some better terms 
!
. And what really gets me is that they want to integrate Peacock into their channel store without getting permission from NBCUniversal 
But seriously, I think it's smart business for them to try and retain subscribers. All these streaming services are trying to undercut each other, and NBCUniversal's channels being pulled from Fubo's lineup must be pretty tough for their bottom line 
. I hope Fubo sticks to its guns and doesn't get taken advantage of 
but honestly, i think it's a smart move on their part 
they're trying to keep those subscribers who were already paying top dollar and now they're giving 'em a break 
and let's be real, who doesn't love free money? 
. If Fubo wants to stay competitive, they need to negotiate better deals with their partners... but at what cost? 
, was $85 a month? no way, $74 is more like it 
. And the Pro and Elite plans too?? FuboTV is really showing they care about their customers 
, would make my streaming game so much better! 