Apple Designer Who Created iPhone Air Leaves Company Amid Underwhelming Sales
A former Apple designer who played a key role in creating the iPhone Air has left the company after just six years with Apple. Abidur Chowdhury, an industrial designer who was responsible for promoting the iPhone Air when it launched last year, has reportedly parted ways with Apple due to his dissatisfaction with the product's performance.
Chowdhury joined Apple in 2019, around the time that Jony Ive, the company's chief design officer at the time, left the company after disagreements over the direction of the Apple Watch project. The move was seen as a significant shakeup for the company, but according to Mark Gurman, a Bloomberg reporter who broke the news of Chowdhury's departure, it is not directly related to the iPhone Air's poor sales.
The iPhone Air has been met with mixed reviews from critics and consumers alike, who have criticized its weighty design and battery life. Some have speculated that the phone may be being used as a testbed for future products, such as smart glasses or foldable iPhones.
Gurman described Chowdhury's resignation as "a ripple effect within the design team," suggesting that the move has had an impact on the company's internal dynamics.
The departure comes as Apple delays the rollout of the next iPhone Air model, citing a need for further refinement. While the second generation is still expected to launch in 2027, the delay has raised questions about the company's confidence in its products.
In a series of tweets, Gurman downplayed the significance of Chowdhury's departure, emphasizing that it is not related to any major issues with the iPhone Air. However, the move may have implications for Apple's design team and its ability to create innovative products in the future.
A former Apple designer who played a key role in creating the iPhone Air has left the company after just six years with Apple. Abidur Chowdhury, an industrial designer who was responsible for promoting the iPhone Air when it launched last year, has reportedly parted ways with Apple due to his dissatisfaction with the product's performance.
Chowdhury joined Apple in 2019, around the time that Jony Ive, the company's chief design officer at the time, left the company after disagreements over the direction of the Apple Watch project. The move was seen as a significant shakeup for the company, but according to Mark Gurman, a Bloomberg reporter who broke the news of Chowdhury's departure, it is not directly related to the iPhone Air's poor sales.
The iPhone Air has been met with mixed reviews from critics and consumers alike, who have criticized its weighty design and battery life. Some have speculated that the phone may be being used as a testbed for future products, such as smart glasses or foldable iPhones.
Gurman described Chowdhury's resignation as "a ripple effect within the design team," suggesting that the move has had an impact on the company's internal dynamics.
The departure comes as Apple delays the rollout of the next iPhone Air model, citing a need for further refinement. While the second generation is still expected to launch in 2027, the delay has raised questions about the company's confidence in its products.
In a series of tweets, Gurman downplayed the significance of Chowdhury's departure, emphasizing that it is not related to any major issues with the iPhone Air. However, the move may have implications for Apple's design team and its ability to create innovative products in the future.