The 'Rich Autumn Dad' trend is taking over men's fashion, with a look that's equal parts stylish and rustic. Led by the inimitable David Beckham, this style pack, dubbed "Rads" by fashion insiders, is all about embracing a more refined country aesthetic – think tweed blazers, corduroy trousers, and waxed jackets.
The trend's roots can be traced back to British films like Guy Ritchie's The Gentlemen, which showcased the "cosplay-farmer look." This fusion of high-end fashion with rural charm has since seeped into mainstream menswear. Even high-street brands are getting in on the action, with M&S and Zara launching dedicated lines that nod to this trend.
At its core, the Rich Autumn Dad style is about combining classic pieces with a laid-back, outdoorsy vibe. It's not about over-the-top grandeur, but rather understated sophistication. According to cultural commentator Jason Diamond, men are now craving clothing that exudes a sense of adult, timeless style – something between formal and casual.
To get in on the trend without breaking the bank, you can start with wardrobe staples like a half-zip jumper (£69 at John Lewis), a vintage Barbour jacket (£95 at Vintage Folk), or a pair of rugged boots (£175 at Blundstone). Add a pop of texture with a wool vest (£65 at Arket) or a textured chore jacket (£80 at M&S), and you'll be well on your way to becoming a Rich Autumn Dad. Don't forget the finishing touches – like a tweed dog coat from Harris Tweed Isle of Harris (from £19.95) or a cozy enamel mug from Falcon (£12.95).
The trend's roots can be traced back to British films like Guy Ritchie's The Gentlemen, which showcased the "cosplay-farmer look." This fusion of high-end fashion with rural charm has since seeped into mainstream menswear. Even high-street brands are getting in on the action, with M&S and Zara launching dedicated lines that nod to this trend.
At its core, the Rich Autumn Dad style is about combining classic pieces with a laid-back, outdoorsy vibe. It's not about over-the-top grandeur, but rather understated sophistication. According to cultural commentator Jason Diamond, men are now craving clothing that exudes a sense of adult, timeless style – something between formal and casual.
To get in on the trend without breaking the bank, you can start with wardrobe staples like a half-zip jumper (£69 at John Lewis), a vintage Barbour jacket (£95 at Vintage Folk), or a pair of rugged boots (£175 at Blundstone). Add a pop of texture with a wool vest (£65 at Arket) or a textured chore jacket (£80 at M&S), and you'll be well on your way to becoming a Rich Autumn Dad. Don't forget the finishing touches – like a tweed dog coat from Harris Tweed Isle of Harris (from £19.95) or a cozy enamel mug from Falcon (£12.95).