The Screen Actors Guild Awards, long known as one of the most prestigious honors in the film and television industry, is undergoing a significant rebranding effort. As of next year, the annual event will be officially named "The Actor" – a move that aligns the show's name with its iconic statuette.
According to SAG-AFTRA, the organization behind the awards, this change was long overdue, given the expanding global audience and streaming presence of the ceremony. The website states that the timing felt right to make the alignment official as "the show's next era" begins. The new name is intended to provide clearer recognition for domestic and international viewers, emphasizing the celebration of actors in film and television.
The Screen Actors Guild, founded in 1933, represents approximately 160,000 artists across various media industries, including television, film, music, and more. Its evolution into SAG-AFTRA in 2012 marked a merger with the American Federation of Radio Artists.
This year's ceremony will air live on March 1, 2026, streaming exclusively on Netflix, while nominations are set to be announced on January 7.
According to SAG-AFTRA, the organization behind the awards, this change was long overdue, given the expanding global audience and streaming presence of the ceremony. The website states that the timing felt right to make the alignment official as "the show's next era" begins. The new name is intended to provide clearer recognition for domestic and international viewers, emphasizing the celebration of actors in film and television.
The Screen Actors Guild, founded in 1933, represents approximately 160,000 artists across various media industries, including television, film, music, and more. Its evolution into SAG-AFTRA in 2012 marked a merger with the American Federation of Radio Artists.
This year's ceremony will air live on March 1, 2026, streaming exclusively on Netflix, while nominations are set to be announced on January 7.
... it feels like it's losing some of its iconic flair? I mean, who doesn't remember the Screen Actors Guild Awards? It was always a big deal in Hollywood 
. But I guess with the global streaming presence and whatnot, it makes sense to simplify things a bit. The statuette is still going to be there though, so that's gotta count for something 
. And who knows, maybe "The Actor" will grow on me... but for now, I'm kinda nostalgic for the old name 
.
! I mean, "The Actor" is a solid choice - it's simple, yet it gets straight to the point. It's gonna look super sleek and modern on Netflix too 
. I think it's cool that they're trying to make the show more accessible to a global audience - with streaming getting so big, we need events like this to reach even more people 
. And let's be real, those iconic statuettes are everything 
! It's gonna be lit when we see who takes home "The Actor" next year 
. I'm hyped for next year's ceremony on Netflix – will be a whole new experience watching from home! 
? the statuette is iconic for a reason, u feel? anywayz, i'm curious how this new name's gonna affect the whole vibe of the ceremony 
... I mean, who needs a fancy name when you've got the iconic award statuette already? It's like they're trying to put lipstick on a pig, if you know what I mean. I get that the streaming thing is big now, but can't we just keep it simple? And what's with the live Netflix stream? They're basically making it available for free... how's that gonna make 'em any money?
... "the show's next era" sounds like something from a marketing bro 
. Can we just stick to what works, you know? I'm all for recognizing actors and celebrating their work, but this whole rebranding thing feels like a bit of a mess to me 
. What do you guys think?! 
? I'm curious to see how this change affects the overall vibe of the ceremony - will it feel more intimate or grander with a new name? One thing's for sure, it'll definitely be exciting to see which talented actors take home 'The Actor' next year 