Ukraine's vodka maker, Nemiroff, Continues to Export Amid War-Ravaged Country.
The business community in Ukraine is not taking a break despite the ongoing conflict. Yuriy Sorochynskyi, CEO of Nemiroff Vodka, said that his company has continued to operate and expand its exports to major retailers like Tesco and Sainsbury's, with production levels exceeding pre-war targets.
While rockets have hit shipments out of Ukraine's Odesa port, where Nemiroff produces and exports a significant portion of its vodka, the damage is "now business as usual" according to Sorochynskyi. The company has implemented various measures such as buying a gas generator to keep its factory running despite power cuts, and relocating suppliers.
Nemiroff's success in maintaining operations can be attributed to its diversified supply chain, with bottling facilities now being used by competitors. This cooperation among companies is crucial for the Ukrainian economy, which is heavily reliant on exports to mitigate the effects of the war.
The company's efforts have paid off, with global sales partially recovering from a significant decline following Russia's invasion in 2022. Despite this, Nemiroff remains one of the fastest-growing premium vodka brands in the UK, with its brand valued at £6.25 million last year.
With Ukraine's economy facing numerous challenges, Sorochynskyi acknowledged that life is particularly tough for those living in cities, where power cuts and shortages are common due to attacks on infrastructure. To address this issue, Nemiroff may soon be introducing bathing facilities for workers who struggle to access basic necessities at home.
The Ukrainian government has also taken steps to support the economy by investing in railway infrastructure. New lines connecting the country with neighboring countries like Hungary, Slovakia, and Poland are being developed, which will enable easier exports via train.
While progress has been made, the ongoing conflict remains a significant challenge for Ukraine's business community. Nevertheless, companies like Nemiroff continue to adapt and innovate, ensuring that their products reach customers despite the difficulties posed by war.
The business community in Ukraine is not taking a break despite the ongoing conflict. Yuriy Sorochynskyi, CEO of Nemiroff Vodka, said that his company has continued to operate and expand its exports to major retailers like Tesco and Sainsbury's, with production levels exceeding pre-war targets.
While rockets have hit shipments out of Ukraine's Odesa port, where Nemiroff produces and exports a significant portion of its vodka, the damage is "now business as usual" according to Sorochynskyi. The company has implemented various measures such as buying a gas generator to keep its factory running despite power cuts, and relocating suppliers.
Nemiroff's success in maintaining operations can be attributed to its diversified supply chain, with bottling facilities now being used by competitors. This cooperation among companies is crucial for the Ukrainian economy, which is heavily reliant on exports to mitigate the effects of the war.
The company's efforts have paid off, with global sales partially recovering from a significant decline following Russia's invasion in 2022. Despite this, Nemiroff remains one of the fastest-growing premium vodka brands in the UK, with its brand valued at £6.25 million last year.
With Ukraine's economy facing numerous challenges, Sorochynskyi acknowledged that life is particularly tough for those living in cities, where power cuts and shortages are common due to attacks on infrastructure. To address this issue, Nemiroff may soon be introducing bathing facilities for workers who struggle to access basic necessities at home.
The Ukrainian government has also taken steps to support the economy by investing in railway infrastructure. New lines connecting the country with neighboring countries like Hungary, Slovakia, and Poland are being developed, which will enable easier exports via train.
While progress has been made, the ongoing conflict remains a significant challenge for Ukraine's business community. Nevertheless, companies like Nemiroff continue to adapt and innovate, ensuring that their products reach customers despite the difficulties posed by war.