'This is business as usual': boss of bombed Ukrainian vodka maker seeks to expand exports

Ukraine's vodka maker, Nemiroff, Continues to Export Amid War-Ravaged Country.

The business community in Ukraine is not taking a break despite the ongoing conflict. Yuriy Sorochynskyi, CEO of Nemiroff Vodka, said that his company has continued to operate and expand its exports to major retailers like Tesco and Sainsbury's, with production levels exceeding pre-war targets.

While rockets have hit shipments out of Ukraine's Odesa port, where Nemiroff produces and exports a significant portion of its vodka, the damage is "now business as usual" according to Sorochynskyi. The company has implemented various measures such as buying a gas generator to keep its factory running despite power cuts, and relocating suppliers.

Nemiroff's success in maintaining operations can be attributed to its diversified supply chain, with bottling facilities now being used by competitors. This cooperation among companies is crucial for the Ukrainian economy, which is heavily reliant on exports to mitigate the effects of the war.

The company's efforts have paid off, with global sales partially recovering from a significant decline following Russia's invasion in 2022. Despite this, Nemiroff remains one of the fastest-growing premium vodka brands in the UK, with its brand valued at £6.25 million last year.

With Ukraine's economy facing numerous challenges, Sorochynskyi acknowledged that life is particularly tough for those living in cities, where power cuts and shortages are common due to attacks on infrastructure. To address this issue, Nemiroff may soon be introducing bathing facilities for workers who struggle to access basic necessities at home.

The Ukrainian government has also taken steps to support the economy by investing in railway infrastructure. New lines connecting the country with neighboring countries like Hungary, Slovakia, and Poland are being developed, which will enable easier exports via train.

While progress has been made, the ongoing conflict remains a significant challenge for Ukraine's business community. Nevertheless, companies like Nemiroff continue to adapt and innovate, ensuring that their products reach customers despite the difficulties posed by war.
 
I don't know about you guys but I'm still surprised that vodka sales are doing better than expected in this situation. I mean, how many of us have actually tried drinking vodka while listening to explosions outside? 🤯 It's just another example of how corporations can make money off of chaos. And what really gets me is the fact that Nemiroff is using its factory space for other companies' bottling facilities. Like, isn't that just a fancy way of saying they're profiting off of war? 💸 I don't know about you guys but it seems like people are always finding ways to make money in times of crisis, even if it means exploiting vulnerable situations. 😒
 
I mean, who wouldn't want to make vodka while their country is literally at war 🤷‍♀️? I guess it's nice to see a business thriving in these uncertain times? I've been meaning to try Nemiroff's Vodka for ages now... guess it'll just have to be on my bucket list of "things to do when I'm not being broke" 💸🍸. On the bright side, at least the workers are getting bathing facilities... because let's be real, that's really what they're fighting for - a place to wash their hands 🚿💦
 
I don’t usually comment but I think it’s pretty cool how Nemiroff vodka is still exporting from Ukraine despite all the craziness 🤯. Like, rockets hitting shipments out of Odesa port? That's wild! But at the same time, it shows that Ukrainian companies are super resilient and can adapt to anything 💪. And I love that they're diversifying their supply chain so much - like, bottling facilities for competitors? That's some business magic right there 🔮. It's also a big deal for Ukraine's economy because exports are such a huge part of it. So fingers crossed that Nemiroff can keep pushing through and supporting the Ukrainian government's efforts to rebuild 🤞.
 
🤔 I think its pretty suspicious how quick they are to get back to business as usual in Ukraine, considering how badly damaged the country is right now 🚨. I mean, rockets hitting shipments at a major port? That's not exactly 'business as usual' 🙄. And what about all the suppliers they're relocating? Is that just coincidence or are they trying to get out from under the influence of Russia or something? 🤑 Maybe Nemiroff is more connected than we think... 👀
 
You gotta wonder what's really going on here 🤔... Companies like Nemiroff are making bank off this conflict, but is it just because they're good businesspeople or is there something more to it? Like, have you seen the prices of vodka lately? It's crazy! And they're expanding exports, that's not normal, especially with all these 'attacks' on infrastructure. Maybe it's time we looked at the big picture and questioned who benefits from this war... 🤑
 
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