Twitter's 'Threads' is revamping its social platform to better cater to creators of podcasts by introducing new features that promote these audio content formats. Starting today, users will have the option to embed a link to their show in their bio page, with an added feature that enables an audio preview for posts featuring episode links.
This upgrade aims to enhance the user experience and attract more listeners. However, it remains to be seen whether this new addition will boost engagement on podcast-related content. Threads has struggled in the past to entice users to visit link-enabled threads.
The rollout of these features initially supports Spotify shows, with Apple Podcasts expected to receive similar treatment at some point. The previews are currently live and will gradually become available to all users over the coming weeks.
This upgrade aims to enhance the user experience and attract more listeners. However, it remains to be seen whether this new addition will boost engagement on podcast-related content. Threads has struggled in the past to entice users to visit link-enabled threads.
The rollout of these features initially supports Spotify shows, with Apple Podcasts expected to receive similar treatment at some point. The previews are currently live and will gradually become available to all users over the coming weeks.