Kevin Lyman's goal was never to create nostalgia when he revived Vans Warped Tour for its 30th anniversary. Instead, he aimed to bring together a new generation of music fans and foster a sense of community.
The punk rock festival, which first launched in 1995, had been inactive since 2018 but returned with a revamped lineup and production team this summer. By choosing diverse host cities across the US, Lyman achieved what he had long sought – widespread buy-in from local communities that were once hesitant to support Warped.
Lyman's initial vision was not solely focused on revisiting past glories. Rather, it was about tapping into a renewed interest in punk music and creating an immersive experience for attendees. He teamed up with Live Nation-owned Insomniac to host the festival's biggest dates yet, featuring larger stages, merchandise tables for every band, and charitable partnerships.
To maintain Warped's original ethos, Lyman kept ticket prices accessible, set times for lineups unknown ahead of time, and introduced a new Charity Circle with 25 nonprofit organizations. These deliberate choices aimed to keep the festival fresh and relevant to younger audiences while honoring its punk rock heritage.
Lyman is proud that Warped has become an integral part of his students' education at the University of Southern California's Thornton School of Music, serving as a hands-on classroom for young people to learn about punk music and culture. Although he may not be able to physically participate in all 35 shows anymore due to age, Lyman will continue to instill his values through Warped, such as doing good business and fostering positive connections among people.
For the 64-year-old founder of Vans Warped Tour, the past three decades have been a testament to the power of music to bring people together. As he looks forward to future editions of the festival, Lyman's dedication to creating an inclusive, community-driven experience remains unwavering – a beacon of hope for a world increasingly fragmented by division and negativity.
The punk rock festival, which first launched in 1995, had been inactive since 2018 but returned with a revamped lineup and production team this summer. By choosing diverse host cities across the US, Lyman achieved what he had long sought – widespread buy-in from local communities that were once hesitant to support Warped.
Lyman's initial vision was not solely focused on revisiting past glories. Rather, it was about tapping into a renewed interest in punk music and creating an immersive experience for attendees. He teamed up with Live Nation-owned Insomniac to host the festival's biggest dates yet, featuring larger stages, merchandise tables for every band, and charitable partnerships.
To maintain Warped's original ethos, Lyman kept ticket prices accessible, set times for lineups unknown ahead of time, and introduced a new Charity Circle with 25 nonprofit organizations. These deliberate choices aimed to keep the festival fresh and relevant to younger audiences while honoring its punk rock heritage.
Lyman is proud that Warped has become an integral part of his students' education at the University of Southern California's Thornton School of Music, serving as a hands-on classroom for young people to learn about punk music and culture. Although he may not be able to physically participate in all 35 shows anymore due to age, Lyman will continue to instill his values through Warped, such as doing good business and fostering positive connections among people.
For the 64-year-old founder of Vans Warped Tour, the past three decades have been a testament to the power of music to bring people together. As he looks forward to future editions of the festival, Lyman's dedication to creating an inclusive, community-driven experience remains unwavering – a beacon of hope for a world increasingly fragmented by division and negativity.