Lyon Set Sights on European Glory with Ambitious Plan
For OL Lyonnes, there can be no greater aspiration than reclaiming their place as Champions League winners. The eight-time European champions, now rebranded and owned by a group dedicated to women's sports, aim to revolutionize the French women's football scene.
Under new owner Michele Kang, who has promised significant investment in the team, the club is focusing on developing its own model for success. This includes upgrading their training facilities, building a state-of-the-art stadium, and increasing staff numbers from 15 to 24.
However, there are also significant challenges ahead. Despite being the best-supported women's team in France, with an average attendance of just over 5,500 fans per matchday, Lyonnes still struggle to fill their home ground. The club is using creative marketing strategies, such as giant foosball tables and DJ sets, to attract new supporters.
In order to achieve their goals, OL Lyonnes will need to overcome the financial constraints faced by many women's football teams in France. According to sporting director Vincent Ponsot, there is still much work to be done in terms of commercialization and promotion, particularly when it comes to promoting the French league as a whole.
The team is aware that their rapid development plan must be balanced with the broader reality of women's football in France. With many teams struggling to compete financially and on the pitch, Lyonnes recognize that they have a responsibility to lead by example.
With their sights set firmly on European glory, OL Lyonnes are ready for the challenge ahead. But can they overcome the obstacles in their path and achieve their ambitious plans? Only time will tell if this "dream big" project will succeed.
For OL Lyonnes, there can be no greater aspiration than reclaiming their place as Champions League winners. The eight-time European champions, now rebranded and owned by a group dedicated to women's sports, aim to revolutionize the French women's football scene.
Under new owner Michele Kang, who has promised significant investment in the team, the club is focusing on developing its own model for success. This includes upgrading their training facilities, building a state-of-the-art stadium, and increasing staff numbers from 15 to 24.
However, there are also significant challenges ahead. Despite being the best-supported women's team in France, with an average attendance of just over 5,500 fans per matchday, Lyonnes still struggle to fill their home ground. The club is using creative marketing strategies, such as giant foosball tables and DJ sets, to attract new supporters.
In order to achieve their goals, OL Lyonnes will need to overcome the financial constraints faced by many women's football teams in France. According to sporting director Vincent Ponsot, there is still much work to be done in terms of commercialization and promotion, particularly when it comes to promoting the French league as a whole.
The team is aware that their rapid development plan must be balanced with the broader reality of women's football in France. With many teams struggling to compete financially and on the pitch, Lyonnes recognize that they have a responsibility to lead by example.
With their sights set firmly on European glory, OL Lyonnes are ready for the challenge ahead. But can they overcome the obstacles in their path and achieve their ambitious plans? Only time will tell if this "dream big" project will succeed.
I've got a feeling that Lyon is gonna be HUGE this season! They're investing so much into their team and facilities, it's like they're planning to dominate the Champions League for years to come. The thing that impresses me most is how ambitious their plan is - upgrading training facilities and stadium? Increasing staff numbers by 9? That's some serious commitment to success 
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It's all about creating an exciting experience for fans, right?
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I'm both hyped and skeptical about Lyon's new plan 
. On one hand, investing in training facilities and staff is a solid start 
. It'll definitely help them improve their game and attract more fans. But, let's be real, 24 staff members might not make a huge difference if they're still struggling to fill the stadium 
. They need to think outside the box (or stadium) and come up with some creative marketing strategies that don't just rely on gimmicks like foosball tables 
. And, I'm not sure if upgrading their social media game will be enough to overcome the financial gap between them and other top teams 
. Still, I love the ambition and enthusiasm behind this project 
. It's gonna be interesting to see how it all plays out!
but like seriously investing in new facilities and staff numbers is a great move tho! i hope it pays off for them 
. They need to find a balance between investing in their own growth and not neglecting the struggles of other teams. it's ambitious to think they can revolutionize the French women's scene on their own, especially with financial constraints 
. They're makin a huge investment, yeah, but womens football in France is still super behind the mens game. Like, 5,500 fans per match? That's cute, not impressive 
. What they really need is solid commercialization and promotion. But hey, at least they're tryin, right? 
they're literally trying to revolutionize womens football in france and take on the best of europe! 5k fans per matchday is low for a team with their history and talent lol but im all about it if they can make it work 
i dont care about the financial struggles or the giant foosball tables lol its all about that W 
. They're gonna have to do a lot more than just throw money at it to catch up with the big boys.
. Women's football is still growing, and it's easy to get caught up in the hype, but at the end of the day, they gotta make smart decisions that benefit the team, not just the owners 
The fact that they're recognizing their responsibility to lead by example is huge, though. I'm rooting for them all the way! 
. It's crazy how much more support they get in France compared to other European leagues, btw 5k fans per match is crazy low! 
. what about the other clubs that r struggling to make ends meet? shouldn't they be prioritized 1st? i mean, Lyonnes is all like "we're gonna revolutionize women's football" but isnt that just a bunch of hype 
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And what about the marketing strategies they're using - giant foosball tables and DJ sets? 
. But, for real, it's not just about having a sick stadium or more staff members... they gotta figure out how to make the French league more attractive as a whole 
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They think 5,500 fans is a good number to fill a stadium? I mean, isn't that like, barely scraping by? And they're using giant foosball tables and DJ sets as marketing strategies? Like, what's next? Hosting rave parties instead of football matches? 
let's go, les Bleues! 