US Shoppers Gear Up for Record-Breaking Cyber Monday Spending Despite Economic Uncertainty
As the holiday shopping season enters its final stretch, American consumers are gearing up for a record-breaking Cyber Monday. With deals on electronics and apparel promising significant discounts, shoppers are expected to flock to their computers and smartphones in droves. According to Adobe Analytics, US online spending is projected to reach $14.2 billion on Monday, with sales peaking between 8pm and 10pm local time.
While some economists have expressed concerns about the economic uncertainty surrounding President Trump's tariffs on foreign imports, experts believe that Cyber Monday shopping frenzy will drive record-breaking spending this year. Adobe's latest estimates suggest that shoppers will spend more than $13 billion globally on Cyber Monday alone, with a similar amount expected to be spent online throughout the week.
One factor contributing to the surge in spending is the growing popularity of "buy now, pay later" plans, which allow consumers to delay payments on holiday purchases. Adobe predicts that buy now, pay later loans will drive $20 billion in online spending this holiday season, with mobile devices playing a key role in these transactions.
The shift towards mobile shopping continues to accelerate, with smartphones accounting for 58% of online spending this season. Social media and artificial intelligence-powered shopping services are also becoming increasingly popular, with AI assistants contributing to $14 billion of the total $79 billion spent on Black Friday alone.
While some experts caution that rising retail prices may contribute to record sales figures, Adobe's estimates suggest that consumers are being driven by a desire for deep discounts rather than quantity. As one analyst noted, "Cyber Week is off to a strong start," with discounts set to remain elevated through Cyber Monday.
The National Retail Federation has predicted that US shoppers will spend over $1 trillion during the November-December holiday season, although the rate of growth is expected to slow compared to previous years. Nevertheless, for many consumers, Cyber Monday represents the "last call" to snag deep discounts on popular items like gaming consoles and toys-turned-fashion statements.
With Cyber Monday fast approaching, shoppers are advised to be cautious about their spending habits, given rising credit card debt and delinquencies on short-term loans. Nonetheless, for those eager to take advantage of record-breaking deals, Cyber Monday promises to be an event not to be missed.
As the holiday shopping season enters its final stretch, American consumers are gearing up for a record-breaking Cyber Monday. With deals on electronics and apparel promising significant discounts, shoppers are expected to flock to their computers and smartphones in droves. According to Adobe Analytics, US online spending is projected to reach $14.2 billion on Monday, with sales peaking between 8pm and 10pm local time.
While some economists have expressed concerns about the economic uncertainty surrounding President Trump's tariffs on foreign imports, experts believe that Cyber Monday shopping frenzy will drive record-breaking spending this year. Adobe's latest estimates suggest that shoppers will spend more than $13 billion globally on Cyber Monday alone, with a similar amount expected to be spent online throughout the week.
One factor contributing to the surge in spending is the growing popularity of "buy now, pay later" plans, which allow consumers to delay payments on holiday purchases. Adobe predicts that buy now, pay later loans will drive $20 billion in online spending this holiday season, with mobile devices playing a key role in these transactions.
The shift towards mobile shopping continues to accelerate, with smartphones accounting for 58% of online spending this season. Social media and artificial intelligence-powered shopping services are also becoming increasingly popular, with AI assistants contributing to $14 billion of the total $79 billion spent on Black Friday alone.
While some experts caution that rising retail prices may contribute to record sales figures, Adobe's estimates suggest that consumers are being driven by a desire for deep discounts rather than quantity. As one analyst noted, "Cyber Week is off to a strong start," with discounts set to remain elevated through Cyber Monday.
The National Retail Federation has predicted that US shoppers will spend over $1 trillion during the November-December holiday season, although the rate of growth is expected to slow compared to previous years. Nevertheless, for many consumers, Cyber Monday represents the "last call" to snag deep discounts on popular items like gaming consoles and toys-turned-fashion statements.
With Cyber Monday fast approaching, shoppers are advised to be cautious about their spending habits, given rising credit card debt and delinquencies on short-term loans. Nonetheless, for those eager to take advantage of record-breaking deals, Cyber Monday promises to be an event not to be missed.