The NFL has sent a clear signal to its fans and broadcasting partners that streaming is becoming an increasingly important part of its media strategy. The league's decision to broadcast the Packers-Bears wild-card game on Prime Video Saturday night, rather than its usual Sunday evening slot, underscores this shift.
In order to maximize viewership, the NFL typically puts the most highly anticipated matchup in the coveted 3:30 p.m. time slot on Sundays. However, with the rise of streaming services and their growing popularity among younger audiences, the league is now willing to experiment with different scheduling options.
The Packers-Bears game was chosen by Prime Video as part of its ongoing efforts to establish itself as a major player in the world of live sports broadcasting. The company has seen significant growth in viewership over the past few seasons, including a 16% increase from last year and an average audience age of 49.4 among Thursday Night Football fans.
The NFL's decision to give Prime Video the Packers-Bears game is also motivated by its desire to appeal to younger audiences who are more likely to watch sports on streaming services rather than traditional broadcast television. The league's goal is to create a more diverse and engaged fan base, and streaming services like Prime Video offer an attractive platform for reaching this demographic.
The Bears' coach Matt LaFleur will be facing his toughest test yet as he looks to lead the team into the playoffs for the first time in his tenure. Slow starts have been a problem for the Bears, but Williams believes that they can overcome them if they stay focused and avoid making the same mistakes that have cost them games in the past.
With the NFL's commitment to streaming now clear, fans can expect to see more games broadcast on Prime Video and other platforms in the future. The league is already talking to Amazon, Netflix, YouTube, and other streaming services about potential partnerships and collaborations, and it's likely that we'll see a package of games played in Europe air worldwide on these platforms.
The Packers-Bears game will be broadcast at 7:05 p.m. on Saturday night, with Fox 32 carrying the Prime Video broadcast in the Chicago market. The NFL's decision to put this matchup on Prime Video rather than its usual Sunday evening slot is a significant one, and it's clear that the league is willing to experiment with different scheduling options in order to reach a wider audience.
Overall, the NFL's commitment to streaming is an exciting development for fans who want to watch live sports from anywhere in the world. With more games broadcast on Prime Video and other platforms, there's never been a better time to catch your favorite team in action.
In order to maximize viewership, the NFL typically puts the most highly anticipated matchup in the coveted 3:30 p.m. time slot on Sundays. However, with the rise of streaming services and their growing popularity among younger audiences, the league is now willing to experiment with different scheduling options.
The Packers-Bears game was chosen by Prime Video as part of its ongoing efforts to establish itself as a major player in the world of live sports broadcasting. The company has seen significant growth in viewership over the past few seasons, including a 16% increase from last year and an average audience age of 49.4 among Thursday Night Football fans.
The NFL's decision to give Prime Video the Packers-Bears game is also motivated by its desire to appeal to younger audiences who are more likely to watch sports on streaming services rather than traditional broadcast television. The league's goal is to create a more diverse and engaged fan base, and streaming services like Prime Video offer an attractive platform for reaching this demographic.
The Bears' coach Matt LaFleur will be facing his toughest test yet as he looks to lead the team into the playoffs for the first time in his tenure. Slow starts have been a problem for the Bears, but Williams believes that they can overcome them if they stay focused and avoid making the same mistakes that have cost them games in the past.
With the NFL's commitment to streaming now clear, fans can expect to see more games broadcast on Prime Video and other platforms in the future. The league is already talking to Amazon, Netflix, YouTube, and other streaming services about potential partnerships and collaborations, and it's likely that we'll see a package of games played in Europe air worldwide on these platforms.
The Packers-Bears game will be broadcast at 7:05 p.m. on Saturday night, with Fox 32 carrying the Prime Video broadcast in the Chicago market. The NFL's decision to put this matchup on Prime Video rather than its usual Sunday evening slot is a significant one, and it's clear that the league is willing to experiment with different scheduling options in order to reach a wider audience.
Overall, the NFL's commitment to streaming is an exciting development for fans who want to watch live sports from anywhere in the world. With more games broadcast on Prime Video and other platforms, there's never been a better time to catch your favorite team in action.