Zillow Scraps Climate Risk Scores Amid Agent Backlash, Shifts Focus to External Data Source
In a move that has been met with mixed reactions from industry professionals, Zillow has dropped its climate risk score program just one year after launching it. The company has removed climate risk scores from over 1 million listings following complaints from real estate agents who claim the data was misleading and led to lost sales.
Instead of displaying climate risk scores on its platform, Zillow will now feature a small link to data sourced from First Street, a climate risk startup that originally provided the assessments. The company's spokesperson Matthew Eby expressed disappointment with the decision, stating that "the risk doesn't go away; it just moves from a pre-purchase decision into a post-purchase liability."
First Street's climate scores remain on listings from Redfin, Realtor.com, and Homes.com, as well as California Regional Multiple Listing Service (CRMLS), which has expressed relief at Zillow's decision. CRMLS CEO Art Carter noted that displaying the probability of a specific home flooding in the near future could significantly impact its perceived desirability.
Carter also questioned the validity of First Street's data, suggesting that areas with low flood risk over the past 40-50 years were unlikely to experience flooding in the next five years. First Street countered by stating that their models are built on transparent science and are continuously validated against real-world outcomes.
The decision comes as many prospective buyers consider climate risks when searching for a new home, with over 80% of respondents indicating they take climate risks into account during the buying process. While First Street maintains its data is useful for consumers, Zillow's removal of climate risk scores has raised questions about the company's commitment to transparency and accuracy in this area.
In a move that has been met with mixed reactions from industry professionals, Zillow has dropped its climate risk score program just one year after launching it. The company has removed climate risk scores from over 1 million listings following complaints from real estate agents who claim the data was misleading and led to lost sales.
Instead of displaying climate risk scores on its platform, Zillow will now feature a small link to data sourced from First Street, a climate risk startup that originally provided the assessments. The company's spokesperson Matthew Eby expressed disappointment with the decision, stating that "the risk doesn't go away; it just moves from a pre-purchase decision into a post-purchase liability."
First Street's climate scores remain on listings from Redfin, Realtor.com, and Homes.com, as well as California Regional Multiple Listing Service (CRMLS), which has expressed relief at Zillow's decision. CRMLS CEO Art Carter noted that displaying the probability of a specific home flooding in the near future could significantly impact its perceived desirability.
Carter also questioned the validity of First Street's data, suggesting that areas with low flood risk over the past 40-50 years were unlikely to experience flooding in the next five years. First Street countered by stating that their models are built on transparent science and are continuously validated against real-world outcomes.
The decision comes as many prospective buyers consider climate risks when searching for a new home, with over 80% of respondents indicating they take climate risks into account during the buying process. While First Street maintains its data is useful for consumers, Zillow's removal of climate risk scores has raised questions about the company's commitment to transparency and accuracy in this area.