The Concentration Problem: Why AI Driven Tourism Needs a Reality Check The tourism industry's latest solution to overtourism is AI driven discovery, which promises to redirect visitors away from crowded hotspots like Kyoto and Bali.
However, Ethan Lin, co founder of Klook, argues that the issue isn't too many tourists, but rather their concentration in specific areas.
According to Klook's Travel Pulse survey, 57% of Gen Z and millennial travelers across Asia have used AI to find new destinations or experiences. But this statistic oversimplifies a complex problem.