Australian Court Finds Coles Misled Shoppers in Discount Lawsuit The recent Federal Court ruling against Australia's second largest grocery chain, Coles, serves as a stark reminder that even seemingly innocuous marketing tactics can be deceptive.
The decision found Coles engaged in misleading conduct by applying discounts to products before they were sold at their advertised "was" price.
At the center of the case was Coles' use of a promotional scheme called "down down," which promised customers significant discounts on hundreds of household items.