Behind the Trend of Infinite Scrolling's Decline Infinite scrolling was once hailed as a revolutionary web design trend, allowing users to seamlessly navigate endless pages of content without pagination.
At its peak, it seemed like every major website and app had adopted this approach, eager to replicate the supposedly magical experience of scrolling through seemingly limitless feeds on social media platforms.
But over the past few years, something has shifted – infinite scrolling's popularity has begun to wane.