Champions League's Visual Identity Crisis: Where Branding Meets Drama The Champions League draw is always a spectacle, but this year's edition has highlighted the often overlooked aspect of branding in sports.
When two time European champions PSG face off against Barcelona and Manchester City, the stakes aren't just about who'll win the match; they're also about whose visual identity will shine brighter.
The tournament's logo has undergone significant changes over the years, but it still struggles to stand out amidst the chaos of team branding.