Conflicting Identities: When Brands Clash in a Crowded Market The Christian metal band Demon Hunter has filed a lawsuit against Netflix over the use of the name "KPop Demon Hunters," raising questions about trademark protection and brand identity.
On its surface, this appears to be a straightforward case of trademark infringement, but it's more complex than that.
The rise of K pop as a global phenomenon has spawned a cottage industry of merchandise, live shows, and spin offs.