Coles' "Down Down" Discounts Found Misleading on Industrial Scale Coles supermarkets have been accused of employing misleading discount strategies to attract customers, sparking concerns over the transparency and honesty of their pricing practices.
At first glance, discounts may seem like a straightforward way for retailers to clear inventory and boost sales.
However, closer inspection reveals that Coles' "down down" discounts are often little more than marketing smoke screens designed to confuse consumers rather than genuinely offer value.