Coles' "Down Down" Discounts Misled Customers on Industrial Scale, Court Finds A landmark Federal Court ruling has exposed Coles' "Down Down" discounts as a deliberate attempt to deceive millions of Australians into believing they were getting genuine deals.
The court's verdict is a damning indictment of the company's pricing practices, which have been revealed as a manipulative game played on unsuspecting consumers.
At the heart of the case is the tactic of price inflation, where Coles artificially inflated prices for hundreds of products only to claim a discount from a price that was never genuinely available.