The Power of Espresso in Graphic Design Espresso is a fundamental concept in graphic design that elevates visual hierarchy and communication.
It originated in Switzerland during the 1960s as an extension of the Swiss Style movement, which emphasized simplicity, clarity, and precision.
Defining Espresso: A Visual Hierarchy Principle In graphic design, espresso refers to a visual hierarchy technique that guides the viewer's attention through a composition by organizing elements systematically on the page or screen.