Gridiron Graphics: The Unseen Story in NFL Branding The National Football League's brand identity is a behemoth, spanning decades of tradition and millions of dollars in marketing spend.
Beneath the armor plated helmets and swoosh adorned jerseys lies a world of subtle design choices that tell the story of each team's values and history.
The Kansas City Chiefs' iconic arrowhead logo, introduced in 1963, is a prime example. Its simple yet striking design speaks to the team's rich Native American heritage and commitment to tradition.