FTC Sues Amazon Over Alleged Misleading Advertising Practices The Federal Trade Commission (FTC) has filed a lawsuit against Amazon, accusing the e commerce giant of misleading advertisers through its complex auction systems for sponsored products ads.
At the heart of the complaint is Amazon's alleged manipulation of these systems by introducing an undisclosed "soft reserve price" in 2019.
Amazon's advertising business is massive, generating over $68 billion from ads last year alone, making it the third largest digital advertising player globally behind Google and Meta.