The Solheim Cup's Visual Identity: A Study in Design and Storytelling The Solheim Cup is one of women's golf's premier international team competitions, pitting the best players from Europe against their American counterparts in a battle of skill, strategy, and sportsmanship.
With its own distinct brand identity, the tournament has built a reputation for excellence in design and branding.
Understanding the Design of the Solheim Cup The original logo was designed by Mary Fillmore in 1990, featuring a stylized image of the trophy with a bold red and blue color scheme that has become synonymous with the tournament.