Accenture Endures Despite Market Fluctuations Accenture's resilience in the face of market turbulence is a testament to the power of consistent branding.
Over the years, the company has maintained its unique identity despite changes in the industry and fluctuations in the economy.
Understanding Accenture's Brand Evolution Founded in 1989 as Andersen Consulting, Accenture underwent a significant rebranding effort in 2001 when it became Accenture.